Driving a 100% Increase in E-commerce Revenue
Using SEO, SEM and CRO to Increase E-Commerce Revenue.
Services and Results
Strategy, Search Engine Optimization, Conversion Rate Optimization and Digital Marketing
100% increase in revenue With A bespoke Digital Plan
Pain Points
Love My Mat, an Ontario-based e-commerce brand is dedicated to crafting aesthetically pleasing yoga and meditation products using exclusively reclaimed materials, with a profound emphasis on environmental sustainability and imbuing every product with positive energy. Despite the company's eco-conscious ethos and high-quality offerings, Love My Mat faced persistent pain points due to insufficient conversions and lacklustre sales performance. To overcome these challenges and revitalize its online presence, the company sought out the expertise of Bold x Collective.
Goals and Objectives
Love My Mat's long-standing presence in the market prompted Bold x Collective to commence the project with a comprehensive audit that focused on digital and SEO-based analysis. Through this audit, the company sought to identify the efficacy of previous marketing efforts and to identify areas for improvement that would facilitate the achievement of Love My Mat's objectives. The project's primary goal was to enhance the company's online sales performance and amplify its digital presence. Bold x Collective aimed to achieve these objectives by crafting and implementing a customized SEO and CRO (conversion rate optimization) based campaign, capturing vital analytics in time for December to make required adjustments to the website for the digital marketing campaign.
How Bold x Collective Helped
To achieve Love My Mat's goals and objectives, Bold x Collective developed a targeted strategy incorporating SEO and CRO principles. After analyzing the data gathered from the initial audit, Bold x Collective made specific CRO adjustments to the website to improve the website's user experience, resulting in higher conversion rates.
With the website optimized, Bold x Collective then developed a comprehensive digital strategy focused on December. The strategy consisted of CPC-based ads, retargeting, and remarketing via an email campaign. By leveraging these tactics, Bold x Collective was able to reach a broader audience and capture the attention of both existing and potential customers. The campaign was designed to maximize Love My Mat's online sales performance, drive customer engagement, and enhance the company's digital presence.
Outcome
As a result of Bold x Collective's efforts, Love My Mat witnessed a remarkable surge in revenue, with a 100% increase in revenue generated within 30 days. This growth was driven by a significant increase in website traffic through SEO tactics and a highly-targeted digital marketing campaign that delivered over 900 clicks. Moreover, the conversion rate witnessed an improvement, rising to 5.73%. This achievement is a testament to Bold x Collective's expertise and ability to craft innovative strategies that deliver tangible outcomes. Through the concerted efforts of both companies, Love My Mat's online sales performance was significantly enhanced, and their digital presence was strengthened, leading to increased brand visibility and customer engagement.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Boosting Sales with 9.9 Million TikTok Views
9.9 Million TikTok Views, 1,250% Increase in Social Media Engagement
Services and Results
Social Media Strategy, Social Media Management, Content Creation
9.9 million TikTok views, 1,250% increase in social media engagement
Pain Points
Vinovation O2 Wine, a top brand in the aeration industry, approached Bold x Collective for assistance in entering the digital space. The brand recognized that it needed a robust online presence, hindering its ability to reach new audiences and increase conversions.
Goals and Objectives
Bold x Collective's primary goal was to help Vinovation O2 Wine build a solid online presence and increase social media engagement. The team crafted a strategic content marketing plan that included educational, aesthetic, scientific, and entertaining elements to attract and engage the target audience. The ultimate objective was to drive website traffic and increase conversions on their Shopify store.
How Bold x Collective Helped
The team at Bold x Collective carefully curated a highly strategic content marketing plan that incorporated educational, aesthetic, scientific, and entertaining elements to attract and engage the target audience. They produced viral videos that increased brand awareness and drove millions of viewers, increasing social media engagement and website visitors. The team also re-targeted future advertising opportunities to boost conversions further.
Outcome
Various videos produced for Vinovation O2 Wine drove millions of viewers. Vinovation's social media engagement increased by 1250%, increasing conversions on their Shopify store. The most viral TikTok video had 9.9 million views, 93,000 likes and 476 comments, 3,785 shares and 4,685 saves. Additionally, it brought an additional 2,158 followers. The second viral video produced by Bold x Collective resulted in 4.2 million views, 26,000 likes, 71 comments, 1,405 shares and 1,177 saves. This particular video resulted in 540 new followers. This outstanding performance increased website visitors and an opportunity to re-target in future advertising. Overall, the Bold x Collective content and social media strategy were a massive success for Vinovation O2 Wine.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
One Million Views on Content Produced for Ferrari
Video Production and Photography for the One and Only, Ferrari.
Services and Results
Video Strategy, Video Production
Over a million content views
Pain Points
Ferrari of Ontario's Rally was organized to raise money for Sick Kids, a renowned children's hospital. The event aimed to generate awareness about the cause and raise funds for the hospital. Ferrari of Ontario was looking for a way to capture the essence of the event in a way that could engage and inspire the audience. The key challenge was to produce high-quality content that could do justice to the event and Ferrari's brand.
Goals and Objectives
The project aimed to create a comprehensive media package that could help Ferrari of Ontario raises awareness about the Rally and the cause it supported. The objectives were to produce an event highlight video, promotional posts, car and lifestyle photography, and several social media videos to promote the Rally. Bold x Collective was hired to cover the event from beginning to end and produce content that could showcase the essence of the event and the beauty of the red car.
How Bold x Collective Helped
Bold x Collective collaborated with Amendola Media Group to produce the media package for Ferrari of Ontario's Rally. The team was on-site one day, from morning to night, to capture the content. The team focused on storytelling, showcasing Ferrari's fantastic work to raise awareness about Sick Kids while capturing the beauty of the red car.
The Bold x Collective team produced a same-day edit of the event and a complete story video within a week of shooting. Additionally, the team edited several social media videos and images Ferrari used for extra promotion on their social media channels. The team worked closely with Ferrari of Ontario to ensure that the final product met their expectations and aligned with their brand messaging.
Outcome
The content produced by Bold x Collective in collaboration with Amendola Media Group was viewed by millions and generated a lot of engagement and traction on social media platforms. The highlight video captured the event's essence and showcased the red car's beauty. The social media videos and images were well received by the audience and helped promote the event and the cause it supported.
Overall, Bold x Collective helped Ferrari of Ontario to raise awareness about the Rally and the cause it supported. The team's media package was high quality, engaging, and aligned with Ferrari's brand messaging. The content produced by Bold x Collective in collaboration with Amendola Media Group was a great success and a win for the agency.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Boosting Leads by 49% In One Month
49% Increase in Website Leads with a Tailored Digital Solution
Services and Results
Website Development, Chatbot + Email Marketing Integration, Search Engine Optimization, Digital Strategy and Digital Marketing
49% increase in website leads
Pain Points
KARE, a renowned brand with a global presence, has been creating stunning and distinct furnishing ideas since 1981. With 100 shops spanning over 50 countries, KARE has made a name for itself by crafting unique interiors that exude creativity and inspiration. Their Toronto location on Queen Street boasts a beautiful showroom and a team of experts who offer professional furnishing advice.
Despite their success in traditional brick-and-mortar retail, KARE recognized the need to expand its sales channels and establish a more substantial online presence. They reached out to Bold x Collective with a clear goal: to sell their furniture online, enhance their digital footprint and increase sales. However, KARE faced several pain points, including the challenge of standing out in a crowded online market and streamlining its online shopping experience to ensure customers received the same level of personalized service as in-store.
Goals and Objectives
KARE's main goal was to improve its digital presence, increase sales, and expand its customer base by creating an artistic and user-friendly e-commerce website that could showcase its unique furnishing ideas and style. They also wanted to streamline the online shopping experience, provide professional advice to their customers, and promote their AR tool.
How Bold x Collective Helped
Bold x Collective started the project by researching KARE's brand and target audience to develop a clear website vision. The team then created an innovative, visually stunning e-commerce platform, which included various components like "shop the look," an online catalogue, an interior design blog, and promotion of their AR tool.
After developing the website, the team implemented a CRO campaign, which used heat, click, and scroll maps to enhance the UX of the website. They also added a newsletter form and chatbot to streamline the customer experience. Finally, Bold x Collective implemented a digital ad campaign to drive traffic to the new website, which ultimately led to an increase in sales and expansion of KARE's customer base.
Outcome
After completing the project, the KARE team expressed their satisfaction with the final product, which was also met with positive customer feedback. Our SEO efforts have proven fruitful, with KARE's ranking for strategically selected keywords significantly improving. The digital campaign was also successful, resulting in an impressive 115,000 impressions and over 1,250 clicks within one month. Implementing CRO tactics, such as heat, click, and scroll maps has enhanced the website's overall UX, and including a chatbot and newsletter form has streamlined customer experience and service. The combined efforts of our team have led to increased online sales and brand recognition for KARE.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Marketing a Viral Celebrity and Influencer Campaign
16,785 Actions in a Celebrity and Influencer Campaign
Services and Results
Strategy, Digital Marketing, Creation of Marketing Assets
16,785 actions in a celebrity and influencer campaign
Pain Points
Launching a successful social media contest with industry gurus and A-list influencers can be daunting. Orbiiit, a celebrity and influencer-focused brand, launched BeautyX2, a competition featuring top influencers with millions of followers, including Amra Reyes, Ariel, and Patrick Ta. With such high stakes and big names involved, Orbiiit turned to Bold x Collective to help with digital strategy and ad campaign development. The challenge was going to be promoting a contest in the highly competitive world of social media using innovative marketing efforts is of importance.
Goals and Objectives
The goals and objectives of the BeautyX2 contest were clear from the start. Orbiiit wanted to showcase the talents of individuals to millions of people while also benefiting a charitable foundation. Bold x Collective was tasked with creating a digital strategy to promote the contest and attract a large, strategic audience. The primary objectives were to increase the number of contest entries and raise awareness about the Room to Read Foundation. Additionally, we aimed to create a buzz around the contest and generate excitement among the target audience. The ultimate goal was to make BeautyX2 a massive success and increase brand recognition for Orbiiit.
How Bold x Collective Helped
To achieve the objectives, Bold x Collective developed a comprehensive digital marketing strategy that included editing content from influencers, implementing A/B tests on various marketing platforms, and closely examining analytics daily. Our team ensured that all marketing efforts were tailored to the target audience and aligned with the contest's objectives. We carefully analyzed the data gathered from the A/B tests to make real-time decisions on marketing spend, messaging, and tactics. We also worked with influencers to create engaging content that would appeal to their audiences and generate buzz around the contest.
Outcome
Bold x Collective's marketing efforts resulted in 16,785 actions from digital marketing campaigns and 300,000+ impressions. Our team increased awareness about the Room to Read Foundation and effectively promoted the contest. The competition received an impressive number of 12,000 votes, exceeding the client's expectations. Through our innovative marketing efforts, we created a buzz around the contest, increased brand recognition for Orbiiit, and made BeautyX2 a massive success.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Producing a Luxury Fashion Brand
Elevating a Conscious Fashion Brand
Services and Results
Brand Strategy and Visual Design, Creative Direction, Photography, Video Production
Elevating a conscious fashion brand
Pain Points
Hans and Greta is a luxury, sustainable pajamas brand that supports women. They are focused on slow fashion sets and are internationally recognized as a conscious brand. They reached out to Bold x Collective with a vision to launch a beautiful brand that women are attracted to. They needed a partner to help them create a modern, sophisticated, and visually stunning brand that would appeal to their target audience in the saturated fashion market.
Goals and Objectives
Hans & Greta's objective was to create a luxury, modern pajama brand that could compete with more prominent players in the market and appeal to women worldwide. The brand wanted to showcase its sustainable values and commitment to slow fashion through its branding and messaging. Bold x Collective's goal was to assist Hans & Greta in creating a visually stunning brand with a strong brand strategy that resonated with their target audience.
How Bold x Collective Helped
The Bold x Collective team began by researching the fashion and pajama markets and analyzing data and trends to curate a brand strategy aligned with Hans & Greta's vision. They worked closely with the brand's team to develop a logo, typography, and colour palette that would appeal to the target audience and convey its values. The team also collaborated with Hans & Greta to produce visually stunning content, including creative direction, photography, and video production. The result was a stunning representation of the brand and its sustainable values. Beautiful images showcased the pajama sets in various locations, including the Bold x Collective studio, a beautiful lakeshore view, and Toronto's Preto Loft.
Outcome
Bold x Collective's work resulted in a luxury, modern, visually stunning brand resonating with women. The brand strategy and visual identity conveyed the brand's sustainable values and commitment to slow fashion, attracting a wider audience and elevating Hans & Greta's status as a conscious brand. The collaboration between the two teams resulted in a successful transformation of Hans & Greta's pajama brand, elevating its status as a conscious brand and showcasing its commitment to sustainability and slow fashion.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
1,000% Increase In Engagement for Toronto's Longest Running Jazz Club
Increasing Social Media Engagement and Venue Traffic
Services and Results
Social Media Strategy, Social Media Management, Email Marketing
1,000% increase in social media engagement
Pain Points
The Rex Hotel Jazz & Blues Bar, a legendary jazz club in Toronto, faced a significant digital challenge. Despite hosting some of the world's most outstanding musicians and Canada's finest jazz musicians, the club needed to gain the digital traction it deserved. The Rex realized that its engagement needed to be improved digitally, lacking social media engagement and no consistent email marketing. This lack of digital presence led to reduced attendance at the club and the need for a sophisticated marketing strategy to help The Rex regain its digital presence.
Goals and Objectives
Bold x Collective, a leading digital marketing agency, was approached to enhance The Rex's digital presence. The agency's primary objective was to create a digital strategy to help increase The Rex's online engagement and drive attendance at the club. The strategy needed to focus on growing The Rex's social media platform through engaging content involving both artists and audiences and launching an email marketing incentive to keep the target audience engaged long-term.
How Bold x Collective Helped
Bold x Collective put together a carefully curated digital strategy for The Rex, focusing on growing The Rex's social media platform. The agency created engaging content for social media platforms involving artists and audiences, increasing exposure online. Bold x Collective also launched an email marketing incentive and platform to keep the target audience engaged long-term.
Outcome
The digital marketing strategy developed by Bold x Collective resulted in excellent results. The creative content and frequent update of shows generated a solid increase of 6,500 followers on Instagram, 8,000 likes on Facebook, and 4,500 followers on Twitter. The engagement on The Rex's social media platforms increased by 1000%, resulting in user-generated content pumped out by The Rex's patrons, leading to immaculate social proof. This drove an increase in club attendance, with an increase in Shopify ticket sales. The email marketing audience also grew a solid 628% through The Rex's online shop on Shopify, which increased Shopify ticket sales. Overall, the strategy by Bold x Collective was a massive win for The Rex, leading to increased attendance and a more robust digital presence.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
250% Increase in Digital Engagement for a Top Toronto Restaurant
Transforming The Sultan's Tent Brand and Online Presence
Services and Results
Website Development, User-Experience, Search Engine Optimization, Visual Identity Design
From Vision to Virtual Reality – A Journey of Authenticity, Innovation, and 250% Increased Engagement
Pain Points
The Sultan's Tent & Café Moroc is a Moroccan and Middle Eastern restaurant in Toronto that offers excellent dining and entertainment experiences. They aimed to achieve a consistent brand and website layout that is user-friendly and easily accessible for users but needed a trusted partner to help them bring it to life. Bold x Collective was the team they turned to for their branding and web development expertise to make this vision become a reality.
Goals and Objectives
The primary goal of The Sultan's Tent was to create a website and visual identity that would accurately reflect its brand and mission. They aimed to establish a compelling online presence, highlighting their exceptional dining and entertainment services and facilitating easy customer reservation-making. The website was required to be visually striking, informative, and user-friendly.
How Bold x Collective Helped
The team at Bold x Collective assisted The Sultan's Tent by revamping the restaurant's colour scheme, typography, and overall aesthetic to represent the culture. The team prioritized authenticity and originality in making The Sultan's Tent stand out. They dedicated their time to researching competitors within the same industry in the city. The Sultan's Tent approved the final rebrand and was delighted with the new visual identity.
Once the visual identity was approved, the Bold x Collective team assisted in developing a user-friendly website. The team aimed to create a modern and elegant, on-brand website that is easy to navigate and accessible to a wide range of users. The website's copywriting was crafted with meticulous attention to detail, ensuring it was enriched with keywords and ranked higher on Google. The final product was a stunning website that accurately reflected The Sultan's Tent & Café Moroc’s brand.
Outcome
The team's hard work led to creating an impressive visual identity and website that aligns with The Sultan's Tent's brand and mission and is an effective marketing tool. The website has significantly attracted new customers and engaged with existing ones, increasing visitors by 250%. Additionally, it has simplified the reservation process, making it easier for customers to make reservations.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Building a High-Converting Corporate Website
Developing a Luxury Website Experience for Corporate Clients
Services and Results
Website Development, User-Experience, Search Engine Optimization
Developing a High-Converting Website Experience for Corporate Clients
Pain Points
Palmieri Furniture, a reputable manufacturer of high-quality furniture for public spaces, had a significant pain point: its outdated website needed more appealing and up-to-date. As a result, they could not attract organic leads and were missing out on potential customers. They recognized the importance of having a modern website that was user-friendly and optimized for search engines but needed more expertise to make it happen.
Goals and Objectives
Bold x Collective was approached by Palmieri Furniture to help revamp their website and achieve their goals. The goal was to create a modern, visually appealing, and user-friendly website to attract organic leads, increase conversions and generate more business. The objectives were to improve the website's design, functionality, and content to create a positive user experience, enhance brand identity and improve SEO.
How Bold x Collective Helped
Bold x Collective, an agency specializing in user-friendly website design and optimization for search engines, understood Palmieri Furniture's website goals and began working on the entire vision. The project started with a mock-up, where our developer created an in-depth design showcasing what the website would look like. After getting feedback from the Palmieri Furniture team, Bold x Collective had a clear idea of the requirements. They implemented several products in an organized manner and used strategic tactics to help users quickly discover what they were looking for. Bold x Collective also improved the website's functionality and content, making it more informative and engaging for visitors.
Outcome
The new website developed by Bold x Collective was a considerable success for Palmieri Furniture. The team was pleased with the excellent website developed, which was modern, visually appealing, user-friendly and optimized for search engines. The website's design, functionality, and content improved the user experience, increasing organic leads and conversions. Furthermore, the website's improved SEO helped Palmieri Furniture to rank higher in search engine results, leading to increased visibility and brand exposure. Overall, Bold x Collective's collaboration with Palmieri Furniture transformed its online presence and helped them achieve its business objectives.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Building a Bold and Beautiful Vegan Skincare Brand
Developing a Skincare Brand with Precision and Strategy
Services and Results
Business Strategy, Pricing Strategy, Brand Strategy and Visual Design, Website Development, Copywriting
Developing a SKINCARE brand
Pain Points
Mamacita Vegan is a new brand in the skincare industry that the Caribbean inspired. Their mission was to create a clean, vegan skincare brand focused on high-quality, cruelty-free, and safe skincare. The Mamacita Vegan team had a clear vision for their brand, but they needed an agency to help them bring it to life. They reached out to Bold x Collective for help.
Goals and Objectives
Mamacita Vegan's main goal was to launch a successful skincare brand that is both unique and authentic. They wanted to create a strong brand identity that would resonate with their target audience and differentiate them from their competitors. The Mamacita Vegan team also wanted to ensure that their brand values were reflected in every aspect of their business, from their products to their website.
How Bold x Collective Helped
The Bold x Collective team started by helping Mamacita Vegan with its business strategy. The team guided the brand's direction, developed a pricing strategy, and identified the types of assets required for the brand launch. After thoroughly understanding Mamacita Vegan's vision and values, the Bold x Collective team crafted a highly strategic brand strategy. The team researched the Caribbean lifestyle, the skincare and beauty industry, and vegan skincare to create a unique and authentic brand identity that would resonate with Mamacita Vegan's target audience.
The Bold x Collective team created a stunning visual identity for Mamacita Vegan, including a logo, typeface, and colour palette. The palette was focused on bright yet feminine colours, such as shades of pink to embrace femininity, light green to represent veganism and a darker green tone to convey the palm trees in the Caribbean. Mamacita Vegan was thrilled with the final product and enthusiastically approved the visual identity.
After the visual identity was approved, the Bold x Collective team assisted with website development and copywriting. They optimized the website for every device and ensured the copy was keyword-rich. The final product was a stunning website that accurately reflected the Mamacita Vegan brand.
Outcome
Thanks to Bold x Collective's strategic brand identity and website development, Mamacita Vegan launched their skincare brand successfully. Their website accurately reflected their brand values and was optimized for search engines. The Mamacita Vegan team now has a strong brand identity that resonates with their target audience and differentiates them from their competitors. They are now ready to take the next step and start digital and social media marketing to continue growing their brand.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
3,000%+ Engagement for an Arts & Music Festival
3000%+ Social Media Engagements and a Record-Breaking Festival Audience
Services and Results
Digital Strategy, Digital Marketing, Ad Campaign Management
3000% increase in social media and a record-breaking festival audience
Pain Points
Vibrant Brampton is a diverse music festival that occurs once a year, with thousands to millions of viewers. Due to the pandemic, the festival was forced to go virtual, resulting in a digital festival different from the usual. However, in 2022, Vibrant Brampton hosted its first outdoor festival in two years and needed to get everyone back in person. They faced the challenge of attracting a larger audience and making up for the previous year's losses.
Goals and Objectives
Vibrant Brampton wanted to attract a larger audience to their outdoor festival than in previous years and compensate for the losses incurred during the pandemic. They needed to create a buzz around the event, generate more online traffic, and ensure people came to the festival.
How Bold x Collective Helped
Bold x Collective developed a sophisticated marketing plan and campaign that targeted Vibrant Brampton's desired audience. The team created and ran ads that attracted thousands of people to the festival using social media platforms like YouTube, Facebook, and Instagram. They also collaborated with influencers and bloggers to spread the word and create a buzz around the event. Bold x Collective's marketing strategy included stages: pre-festival, during, and post-festival.
Outcome
Bold x Collective's efforts led to a highly successful outdoor festival for Vibrant Brampton. The festival grounds were packed, and the team saw a 3000% increase in online traffic compared to their digital efforts for the 2019 outdoor festival. The festival's attendance surpassed the previous year's numbers, and Vibrant Brampton has since re-hired Bold x Collective's marketing team for future events.
In conclusion, Bold x Collective's digital marketing strategy successfully achieved Vibrant Brampton's goals and objectives by delivering a highly sophisticated marketing plan and campaign that increased the festival's attendance and online traffic. Their creative content and targeted ad placement ensured Vibrant Brampton's message reached the right audience and successfully captured their attention.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
3,450% Increase in Social Media Engagement On a Professional TikTok Brand
Accelerating Social Media Growth for a Doctor
Services and Results
Social Media Strategy, TikTok Management, Content Strategy, Influencer Marketing, Brand Partnerships
+3,450% social media eNGAGEMENT
Pain Points
Dr. Samir Gupta, the brains behind The Feed with Dr. G, faced a challenge that many scientists and researchers face. While the world is fascinated by science, there needs to be more scientific knowledge and the general public's understanding of it. Dr. G's vision was to bridge this gap by creating a platform to make science education accessible and understandable for everyone. However, he needed a marketing partner to help him take his idea to the masses.
Goals and Objectives
Dr. G had a clear objective when he approached Bold x Collective - to create a brand that would educate the public on health and science clearly and concisely. He wanted to grow his digital presence, increase his followers, and become an influencer in the science education space. Bold x Collective's task was to develop a brand strategy to help him achieve these goals.
How Bold x Collective Helped
Bold x Collective started by developing a brand strategy that would resonate with Dr. G's audience. The team chose a blue colour scheme that represented trust and was ideal for the medical industry. They then designed a website that was easy to navigate and highlighted Dr. G's mission. Next, the team assisted Dr. G with social media strategy and management. Bold x Collective focused on finding trending health, science, and wellness topics that would drive engagement on all his platforms. The team also used artificial intelligence to brainstorm some of the best topics to create high-quality content that resonated with his audience.
Outcome
Dr. G's digital presence has grown exponentially since partnering with Bold x Collective. He witnessed a 3,450% engagement in the last eight months since launching his brand on TikTok and YouTube Shorts. Dr. G has 30,000 followers on these platforms, and his following is growing rapidly. Dr. G has also had the opportunity to partner with some fantastic digital organizations as an influencer. Bold x Collective's strategy of finding trending topics and creating engaging content has helped Dr. G's digital presence thrive. The Feed with Dr. G is a prime example of how a collaboration between a visionary scientist and a marketing team can create a brand that educates and inspires.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Increasing Website Traffic by 2,655% With enHANCING AN Entire Strategy
Increasing Website Traffic With a Brand Strategy, Activation, Development and Planning
Services and Results
Brand Strategy and Visual Design, Brand Activation, Website Development, Copywriting. Email Marketing Strategy
Increasing website traffic by 2,655%
Pain Points
Vinovation O2 Wine is a wine aeration company that invented a revolutionary device to enhance wine appreciation. However, despite their innovative product, their brand struggled to stand out in a crowded market. They realized they needed a rebrand and website development to elevate their brand and reach their target audience.
Goals and Objectives
Vinovation O2 Wine approached Bold x Collective, intending to create a brand strategy representing its ethos, values, and mission. They wanted a brand identity to differentiate them from competitors and appeal to their target audience. They also needed a website to showcase their product and make it easy for customers to purchase. Finally, they needed a comprehensive email marketing strategy that would increase sign-ups and help them retarget potential customers.
How Bold x Collective Helped
Bold x Collective started rebranding by conducting a brand discovery call with Vinovation O2 Wine. This helped them understand the brand's ethos, values, and mission, which they used to craft a mission statement, value proposition, and persona creation. They also evaluated the brand's style guide. They created a brand-new colour palette that represents different tones of wine – a dark luxurious red to represent red wine, a subtle mauve to represent rosé wine, and a light cream to represent white wine. This helped them create a sophisticated, premium website design.
Using their developed brand strategy, Bold x Collective designed a Shopify website for Vinovation O2 Wine with strategic, keyword-rich copywriting. They also assisted the brand in creating an attractive email incentive via Shopify, which was integrated to increase sign-ups for retargeting. Bold x Collective implemented several automations, including a welcome series, abandoned cart series, welcome-back series, and more, to create a comprehensive email marketing strategy.
Outcome
Thanks to the complete rebrand and website development by Bold x Collective, the Vinovation O2 Wine website traffic has increased by 2,655%. The new brand identity has also helped the brand differentiate itself from its competitors and appeal to its target audience. The comprehensive email marketing strategy has also increased sign-ups and helped retarget potential customers, increasing sales.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.info@boldxcollective.com
+1 (647) 492-6551
Transforming a Brand Strategy and Website
A Modern, Elevated Digital Experience
Services and Results
Business and Brand Consulting, Website Development, Copywriting
A modern, elevated digital experience
Pain Points
Dott is a modern wellness company dedicated to making sexual wellness more normalized. However, when they approached Bold x Collective, they faced a significant challenge with their business strategy and website development. Dott needed to be elevated from a premium brand to a luxury experience, and they needed a partner to help them achieve that vision.
Goals and Objectives
The project's primary goal was to elevate Dott from a premium brand to a luxury experience. The objectives were to:
A better understanding of the industry, competitors, and target audience through brand consulting and customer persona development.
Develop a pricing strategy, highly strategic slogans, and copy to position Dott as a luxury brand.
Redesign the website to give a modern, high-end and luxurious feeling when browsing.
Write sophisticated copy throughout the website.
How Bold x Collective Helped
Bold x Collective began by breaking down Dott's needs from beginning to end. The team started with business and brand consulting, working to understand the industry better, breaking down competitors, and building customer personas. With a deep understanding of Dott's target audience and the luxury market, the team created a pricing strategy. It developed highly strategic slogans and copy to position Dott as a luxury brand.
From there, Bold x Collective redesigned the entire website to give it a modern, high-end, and luxurious feeling when browsing. The team researched and wrote sophisticated copy throughout the website, creating a tone of sophistication that spoke to Dott's target audience. The website's overall look was designed "for the divine," giving Dott the luxury experience they sought.
Outcome
Bold x Collective's careful and thoughtful design resulted in a pleased client. Dott was successfully elevated from a premium brand to a luxury experience. Dott's target audience well-received the new website and brand strategy and successfully positioned the brand as a leader in the luxury wellness market.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Improving a Personal Brand Experience on Social Media
Empowering Holistic Wellness by Transforming a Personal Brand on Social Media
Services and Results
Social Media Strategy, Creative Direction, Photography
Crafting a Vibrant Online Presence for Holistic Fitness Coach Carlie Dusome
Pain Points
Carlie Dusome is a holistic fitness coach who helps women achieve natural healing. However, she faced a challenge with increasing her brand's visibility and attracting new clients through her social media accounts. As a result, she began to search for media agencies that could assist her with her marketing and social media struggles. That's when she stumbled upon Bold x Collective, the team she turned to for her brand visibility and social media marketing.
Goals and Objectives
Carlie Dusome's mission is to increase brand visibility, boost engagement, and attract more clients within the female-mom-fitness realm. She strives to establish a strong online presence by educating, promoting a holistic lifestyle, and creating a supportive community that celebrates body positivity and self-love.
How Bold x Collective Helped
Carlie Dusome sought the assistance of the Bold x Collective team to help her with her holistic lifestyle coaching business. The team started by conducting extensive market research to understand the industry and Carlie's brand direction thoroughly. They identified the pain points of Carlie's potential clients and used this information to develop a well-thought-out social media strategy.
The social media strategy was designed to resonate with Carlie's target audience and included extensive research on the target audience itself. The team also conducted a competitive analysis to understand the strengths and weaknesses of Carlie's competitors and how she could differentiate herself from them. In addition, the team identified content themes that would appeal to Carlie's target audience and created a content plan that aligned with these themes.
The Bold x Collective team designed mood and vision boards to bring Carlie's vision to life. They worked closely with Carlie to create visually appealing content, which included creative direction and photography. The result was a stunning representation of Carlie's holistic lifestyle vision. The team captured stunning images that showcased Carlie embracing her healthy living.
Outcome
Carlie's comprehensive social media strategy and photoshoot were made possible with the help of the Bold x Collective team. The strategy aims to promote a holistic lifestyle that includes healthy living, mindful eating, and positive body image. Carlie's social media feed showcases her brand and attracts clients interested in her holistic and healthy lifestyle coaching. Since implementing her new strategy, Carlie has experienced an incline in lead generation with an organic approach to social media with appealing content that resonates with her audience. It’s safe to say that the social media strategy was a true success for this personal brand.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Crafting a Bespoke Brand and Digital Platform
Crafting a Sophisticated Brand and Digital Platform
Services and Results
Website Development, User-Experience, Search Engine Optimization, Visual Identity Design, Creative Direction, Photography
Crafting a Sophisticated Brand and Digital Oasis for Cosmetic Excellence
Pain Points
Ace of Spades Aesthetics is a beauty clinic specializing in cosmetic treatments. The clinic's founder, Ace, also known as Aliya, is dedicated to helping her clients achieve timeless beauty. However, to accurately reflect her brand identity, Ace needed to develop a strong visual identity representing timeless beauty and elegance. She reached out to Bold x Collective with a vision to launch a stunning aesthetics brand that attracts both men and women seeking cosmetic treatments. Aliya required a partner to assist her in creating a timeless, sophisticated, and visually stunning brand, photoshoot and website that would attract her target audience.
Goals and Objectives
Ace of Spades Aesthetics aimed to produce a brand identity that embodies sophistication. She offers various services, such as facial rejuvenation and body contouring, while striving to showcase her unique personality and expertise. She needed a website that could showcase all of this effectively and attract new users. Bold x Collective was hired to assist with visual identity design, website development, copywriting and photography.
How Bold x Collective Helped
The Bold x Collective team began market research on the cosmetics industry to curate a brand identity that resonates with Ace of Spades’s vision and mission. The team aimed to gather in-depth information on the latest trends, consumer preferences, and other vital industry aspects to help create a unique identity for the Ace of Spades Aesthetics brand. Through this research, the team acquired crucial insights and knowledge that enabled them to create a brand identity that resonated with the values and goals of the brand. For instance, the team selected a red, gold, and black palette for Ace of Spades to convey sophistication and timelessness. In addition, the team worked closely to create and develop strong typography and aesthetics that resonate with the Ace of Spades Aesthetics brand voice.
The Bold x Collective team collaborated with Ace to create visually appealing content, which included creative direction and photography. The result was a stunning representation of the brand and its timeless values. Beautiful images showcased Aliya as the face of the brand, highlighting her expertise in Toronto's Mint Room Studio.
Once the branding and photoshoot were approved, the team began working on Ace’s website. They paid close attention to every design detail, ensuring it was chic, timeless, sophisticated, user-friendly, and optimized for Google rankings. They also ensured the website was keyword-rich to reach potential customers through strategic copywriting. The team worked to create a website that not only looked stunning but also delivered a seamless user experience. The final product was confidently designed to capture the Ace of Spades Aesthetics brand in a rich way.
Outcome
With the commitment and hard work of the Bold x Collective team, Ace of Spades Aesthetics has now established a strong digital and brand presence. Aliya's website is highly informative, effectively addressing questions, attracting new clients, and showcasing the brand's personality. The team's creative approach and commitment to excellence resulted in a successful collaboration with Ace of Spades Aesthetics, leading to continued and timeless success!
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Improving Email Click-Through Rates by 40% and Conversions by 150%
100% Increase in Revenue with a Bespoke Digital Plan
Services and Results
Digital Marketing Strategy, Pay-Per-Click Advertising, Email Marketing
150% increase in Conversions With A bespoke Email Marketing Plan
Pain Points
A well-known North American-based B2B and B2C e-commerce brand dedicated to offering a range of high-quality wellness products, including natural supplements and holistic skincare items, reached out to Bold x Collective for assistance with its brand. The company faced significant challenges with insufficient conversions and stagnant sales performance for the B2C side of the business. To address these issues and build its online presence, the company pursued the expertise of Bold x Collective.
Goals and Objectives
Recognizing their established market presence, Bold x Collective began the project with a comprehensive audit focusing on digital and email marketing analysis. This audit aimed to assess the effectiveness of previous email marketing efforts and identify areas for improvement to help achieve their objectives. The project's primary goal was to enhance the company's online sales performance and boost its digital presence. Bold x Collective aimed to accomplish these objectives by crafting and implementing a customized email marketing campaign, capturing vital analytics to make necessary adjustments.
How Bold x Collective Helped
Bold x Collective developed a targeted email marketing strategy to achieve the brand goals and objectives. After analyzing the data gathered from the initial audit, Bold x Collective made specific adjustments to the email campaigns to enhance user engagement and drive conversions.
The strategy involved:
Segmenting the email list to tailor content to different customer groups.
Creating personalized and visually appealing email templates.
Crafting compelling subject lines to increase open rates.
Bold x Collective also implemented automated email sequences for cart abandonment, post-purchase follow-ups, and special promotions. These tactics ensured that customers received timely and relevant communications, encouraging repeat purchases and fostering brand loyalty.
Outcome
As a result of Bold x Collective's efforts, the wellness brand experienced a surge in revenue, with a 150% increase in revenue generated within 60 days. This growth was driven by a significant increase in email open rates, which rose by 35%, and click-through rates, which improved by 40%. The targeted email marketing campaign delivered over 1,200 clicks and resulted in a conversion rate improvement, rising to 6.25%. This achievement highlights Bold x Collective's expertise in crafting innovative email marketing strategies that deliver tangible outcomes. Through the concerted efforts of both companies, their online sales performance was significantly enhanced, and their digital presence was strengthened, leading to increased brand visibility and customer engagement.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Transforming a Law Firm Brand and Digital Landscape
Producing a Bold, Yet Professional Online Experience for Corporate Clientele
Services and Results
Website Development, Visual Identity Design
A Strategic Partnership results in a Corporate Renaissance and Client Engagement
Pain Points
Marathon Law is a law firm that provides reliable, strategic, and personalized legal solutions tailored to clients' unique needs. Although they successfully delivered legal help to their customers, they lacked an effective website. To create a captivating website for client inquiries, they pursued the expertise of Bold x Collective. The team at Bold x Collective provided website development solutions to make this vision a reality.
Goals and Objectives
Marathon Law's primary goal is to establish a strong brand identity and create a compelling online presence that aligns with its core mission of delivering reliable, strategic, and personalized legal solutions tailored to its clients' unique needs. Their goal was to design a website that is both user-friendly and visually appealing while publishing high-quality content for effective communication tools with clients.
How Bold x Collective Helped
Marathon Law sought the expertise of Bold x Collective to give their brand a corporate and modern look. The team at Bold x Collective worked closely with Marathon Law to understand their corporate brand voice and values. After conducting an analysis of the brand's existing visual identity, the Bold x Collective team proposed a comprehensive rework that would better align the brand with its values and appeal to its target audience. The result was a bold yet corporate new visual identity that represents Marathon Law in a better light.
Once the visual identity was approved, the Bold x Collective team started working on the website design. The team paid close attention to every design detail, ensuring it was modern with a corporate edge. The team worked to produce a website that looked excellent and delivered a seamless user experience. The final product delivered was a captivating website that confidently captured the essence of Marathon Law's brand voice.
Outcome
Thanks to the hard work of the Bold x Collective team, Marathon Law now has a strong digital and brand presence through its website. Their website is informative, answering inquiries and attracting new clients. The team's innovative approach and commitment to excellence resulted in a successful partnership with Marathon Law, paving the way for continued growth and success.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
324% Increase in Appointment Bookings in Four Months
Scaling a Business to New Heights in Four Months
Services and Results
Digital Strategy, Consulting, Website Design, Appointment Booking Integration
Scaling a Business to New Heights in Just 4 Months
Pain Points
Empathic Counselling Centre is a Toronto-based clinic specializing in anger management and intimate partner violence. Their focus is to help their clients with holistic treatment plans that apply to all anger styles. Despite being an established clinic, Empathic Counselling Centre faced several challenges that led to their search for a digital marketing agency. The clinic struggled with low online visibility, and its website did not attract enough traffic or conversions. They also lacked a streamlined digital experience, decreasing client engagement and retention. Finally, their SEO was not optimized to its full potential, resulting in poor search engine rankings and limited online reach.
Goals and Objectives
Empathic Counselling Centre approached Bold x Collective with a clear goal: to improve its digital presence and increase online traffic and conversions. To achieve this objective, Bold x Collective developed a tailored digital marketing strategy focused on streamlining the clinic's digital experience and optimizing its SEO for maximum impact. Our agency also aimed to increase the clinic's online visibility through targeted digital campaigns, ultimately increasing appointment bookings and client engagement.
Through collaboration and data-driven analysis, Bold x Collective achieved the clinic's objectives within a specified timeline. The improved digital experience and optimized SEO significantly increased website traffic, while the targeted digital campaigns boosted appointment bookings and client engagement. With Bold x Collective's help, Empathic Counselling Centre enhanced its digital presence and achieved its business goals.
How Bold x Collective Helped
Empathic Counselling Centre engaged Bold x Collective to enhance its digital presence and optimize its website. Our team began the project with extensive research to identify the most in-demand services offered by the clinic, which informed the creation of a targeted digital strategy to promote these services. In addition, we redefined the structure of service packages and digital workshops to better align with the clinic's target audience.
To elevate the clinic's website, we opted for a minimalist design approach that maintained the established brand aesthetic while improving the overall user experience. Our team carefully streamlined the website's structure and content to create a clean, organized look that facilitated easy navigation and quick access to crucial information.
To further drive website traffic, we leveraged the power of search engine optimization (SEO) to ensure that the clinic's website was easily discoverable by individuals seeking their services. By implementing a comprehensive SEO campaign, we captured more visitors seeking critical services offered by the clinic, leading to increased appointment bookings and overall business growth.
Outcome
After implementing the redesigned website and a comprehensive SEO strategy, the results of our efforts were truly remarkable. Within four months, the practice experienced a surge in client bookings, surpassing the previous maximum capacity. Integrating streamlined tools and optimized service selection further enhanced the user experience, increasing service demand. As a result, the practice is now expanding its team to meet the needs of its growing client base and opening a second location.
“Very professional, knowledgeable and friendly team. Willing to go the extra mile for you. I appreciate all the time that was put into my branding and helping me with thinking of next steps. Would recommend to anyone looking to improve their marketing.”
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Producing a Personal Brand with an Optimized Digital Experience
An Elevated Brand and Digital Experience
Services and Results
Brand Development, Website Development, Branding Photoshoot
An Elevated Brand and Digital Experience
Pain Points
The Ida Vivacqua Real Estate Group is an esteemed and successful real estate team based in Toronto, Ontario, with Head Agent Ida Vivacqua boasting a decade of experience in the industry. However, despite their exceptional track record, Ida Vivacqua realized that her personal brand had become stagnant and outdated. Seeking to modernize her and her team's image and optimize their digital presence, Ida Vivacqua approached Bold x Collective for their expertise in elevating personal brands to the next level.
Goals and Objectives
After examining the Ida Vivacqua Real Estate Group's current brand and website, the Bold x Collective team determined that Ida needed a complete rebrand. With that said, the goal ultimately became to create a modern brand paired with an innovative digital experience, to gain more trust from her target audience.
How Bold x Collective Helped
Based on our research, we developed a comprehensive brand strategy for Ida Vivacqua Real Estate Group Inc. This included a fresh colour palette and typography to elevate the brand's look and feel. Our team also created a brand-new website experience for Ida's team, complete with strategic, on-brand copy, to enhance the sales experience. We also set up and optimized her IDX for a seamless real estate experience. To further personalize the experience, we conducted a professional photoshoot for Ida Vivacqua Real Estate, complete with studio booking and makeup and provided creative direction throughout. Our mission was to create a seamless process for Ida while understanding her busy schedule.
Outcome
Ida's new, modern brand and website experience significantly increased organic website traffic and conversions. The enhanced digital experience and stunning brand design helped build trust with her target audience, increasing captured leads. Overall, our agency's work with Ida Vivacqua Real Estate Group resulted in a more elevated and sophisticated brand experience, delivering real results for the business. An innovative, modern approach can do wonders for a brand!
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.