Building a Bold and Beautiful Vegan Skincare Brand
Services and Results
Business Strategy, Pricing Strategy, Brand Strategy and Visual Design, Website Development, Copywriting
Developing a SKINCARE brand
Pain Points
Mamacita Vegan is a new brand in the skincare industry that the Caribbean inspired. Their mission was to create a clean, vegan skincare brand focused on high-quality, cruelty-free, and safe skincare. The Mamacita Vegan team had a clear vision for their brand, but they needed an agency to help them bring it to life. They reached out to Bold x Collective for help.
Goals and Objectives
Mamacita Vegan's main goal was to launch a successful skincare brand that is both unique and authentic. They wanted to create a strong brand identity that would resonate with their target audience and differentiate them from their competitors. The Mamacita Vegan team also wanted to ensure that their brand values were reflected in every aspect of their business, from their products to their website.
How Bold x Collective Helped
The Bold x Collective team started by helping Mamacita Vegan with its business strategy. The team guided the brand's direction, developed a pricing strategy, and identified the types of assets required for the brand launch. After thoroughly understanding Mamacita Vegan's vision and values, the Bold x Collective team crafted a highly strategic brand strategy. The team researched the Caribbean lifestyle, the skincare and beauty industry, and vegan skincare to create a unique and authentic brand identity that would resonate with Mamacita Vegan's target audience.
The Bold x Collective team created a stunning visual identity for Mamacita Vegan, including a logo, typeface, and colour palette. The palette was focused on bright yet feminine colours, such as shades of pink to embrace femininity, light green to represent veganism and a darker green tone to convey the palm trees in the Caribbean. Mamacita Vegan was thrilled with the final product and enthusiastically approved the visual identity.
After the visual identity was approved, the Bold x Collective team assisted with website development and copywriting. They optimized the website for every device and ensured the copy was keyword-rich. The final product was a stunning website that accurately reflected the Mamacita Vegan brand.
Outcome
Thanks to Bold x Collective's strategic brand identity and website development, Mamacita Vegan launched their skincare brand successfully. Their website accurately reflected their brand values and was optimized for search engines. The Mamacita Vegan team now has a strong brand identity that resonates with their target audience and differentiates them from their competitors. They are now ready to take the next step and start digital and social media marketing to continue growing their brand.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.