Driving a 100% Increase in E-commerce Revenue
Using SEO, SEM and CRO to Increase E-Commerce Revenue.
Services and Results
Strategy, Search Engine Optimization, Conversion Rate Optimization and Digital Marketing
100% increase in revenue With A bespoke Digital Plan
Pain Points
Love My Mat, an Ontario-based e-commerce brand is dedicated to crafting aesthetically pleasing yoga and meditation products using exclusively reclaimed materials, with a profound emphasis on environmental sustainability and imbuing every product with positive energy. Despite the company's eco-conscious ethos and high-quality offerings, Love My Mat faced persistent pain points due to insufficient conversions and lacklustre sales performance. To overcome these challenges and revitalize its online presence, the company sought out the expertise of Bold x Collective.
Goals and Objectives
Love My Mat's long-standing presence in the market prompted Bold x Collective to commence the project with a comprehensive audit that focused on digital and SEO-based analysis. Through this audit, the company sought to identify the efficacy of previous marketing efforts and to identify areas for improvement that would facilitate the achievement of Love My Mat's objectives. The project's primary goal was to enhance the company's online sales performance and amplify its digital presence. Bold x Collective aimed to achieve these objectives by crafting and implementing a customized SEO and CRO (conversion rate optimization) based campaign, capturing vital analytics in time for December to make required adjustments to the website for the digital marketing campaign.
How Bold x Collective Helped
To achieve Love My Mat's goals and objectives, Bold x Collective developed a targeted strategy incorporating SEO and CRO principles. After analyzing the data gathered from the initial audit, Bold x Collective made specific CRO adjustments to the website to improve the website's user experience, resulting in higher conversion rates.
With the website optimized, Bold x Collective then developed a comprehensive digital strategy focused on December. The strategy consisted of CPC-based ads, retargeting, and remarketing via an email campaign. By leveraging these tactics, Bold x Collective was able to reach a broader audience and capture the attention of both existing and potential customers. The campaign was designed to maximize Love My Mat's online sales performance, drive customer engagement, and enhance the company's digital presence.
Outcome
As a result of Bold x Collective's efforts, Love My Mat witnessed a remarkable surge in revenue, with a 100% increase in revenue generated within 30 days. This growth was driven by a significant increase in website traffic through SEO tactics and a highly-targeted digital marketing campaign that delivered over 900 clicks. Moreover, the conversion rate witnessed an improvement, rising to 5.73%. This achievement is a testament to Bold x Collective's expertise and ability to craft innovative strategies that deliver tangible outcomes. Through the concerted efforts of both companies, Love My Mat's online sales performance was significantly enhanced, and their digital presence was strengthened, leading to increased brand visibility and customer engagement.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Boosting Leads by 49% In One Month
49% Increase in Website Leads with a Tailored Digital Solution
Services and Results
Website Development, Chatbot + Email Marketing Integration, Search Engine Optimization, Digital Strategy and Digital Marketing
49% increase in website leads
Pain Points
KARE, a renowned brand with a global presence, has been creating stunning and distinct furnishing ideas since 1981. With 100 shops spanning over 50 countries, KARE has made a name for itself by crafting unique interiors that exude creativity and inspiration. Their Toronto location on Queen Street boasts a beautiful showroom and a team of experts who offer professional furnishing advice.
Despite their success in traditional brick-and-mortar retail, KARE recognized the need to expand its sales channels and establish a more substantial online presence. They reached out to Bold x Collective with a clear goal: to sell their furniture online, enhance their digital footprint and increase sales. However, KARE faced several pain points, including the challenge of standing out in a crowded online market and streamlining its online shopping experience to ensure customers received the same level of personalized service as in-store.
Goals and Objectives
KARE's main goal was to improve its digital presence, increase sales, and expand its customer base by creating an artistic and user-friendly e-commerce website that could showcase its unique furnishing ideas and style. They also wanted to streamline the online shopping experience, provide professional advice to their customers, and promote their AR tool.
How Bold x Collective Helped
Bold x Collective started the project by researching KARE's brand and target audience to develop a clear website vision. The team then created an innovative, visually stunning e-commerce platform, which included various components like "shop the look," an online catalogue, an interior design blog, and promotion of their AR tool.
After developing the website, the team implemented a CRO campaign, which used heat, click, and scroll maps to enhance the UX of the website. They also added a newsletter form and chatbot to streamline the customer experience. Finally, Bold x Collective implemented a digital ad campaign to drive traffic to the new website, which ultimately led to an increase in sales and expansion of KARE's customer base.
Outcome
After completing the project, the KARE team expressed their satisfaction with the final product, which was also met with positive customer feedback. Our SEO efforts have proven fruitful, with KARE's ranking for strategically selected keywords significantly improving. The digital campaign was also successful, resulting in an impressive 115,000 impressions and over 1,250 clicks within one month. Implementing CRO tactics, such as heat, click, and scroll maps has enhanced the website's overall UX, and including a chatbot and newsletter form has streamlined customer experience and service. The combined efforts of our team have led to increased online sales and brand recognition for KARE.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
1,000% Increase In Engagement for Toronto's Longest Running Jazz Club
Increasing Social Media Engagement and Venue Traffic
Services and Results
Social Media Strategy, Social Media Management, Email Marketing
1,000% increase in social media engagement
Pain Points
The Rex Hotel Jazz & Blues Bar, a legendary jazz club in Toronto, faced a significant digital challenge. Despite hosting some of the world's most outstanding musicians and Canada's finest jazz musicians, the club needed to gain the digital traction it deserved. The Rex realized that its engagement needed to be improved digitally, lacking social media engagement and no consistent email marketing. This lack of digital presence led to reduced attendance at the club and the need for a sophisticated marketing strategy to help The Rex regain its digital presence.
Goals and Objectives
Bold x Collective, a leading digital marketing agency, was approached to enhance The Rex's digital presence. The agency's primary objective was to create a digital strategy to help increase The Rex's online engagement and drive attendance at the club. The strategy needed to focus on growing The Rex's social media platform through engaging content involving both artists and audiences and launching an email marketing incentive to keep the target audience engaged long-term.
How Bold x Collective Helped
Bold x Collective put together a carefully curated digital strategy for The Rex, focusing on growing The Rex's social media platform. The agency created engaging content for social media platforms involving artists and audiences, increasing exposure online. Bold x Collective also launched an email marketing incentive and platform to keep the target audience engaged long-term.
Outcome
The digital marketing strategy developed by Bold x Collective resulted in excellent results. The creative content and frequent update of shows generated a solid increase of 6,500 followers on Instagram, 8,000 likes on Facebook, and 4,500 followers on Twitter. The engagement on The Rex's social media platforms increased by 1000%, resulting in user-generated content pumped out by The Rex's patrons, leading to immaculate social proof. This drove an increase in club attendance, with an increase in Shopify ticket sales. The email marketing audience also grew a solid 628% through The Rex's online shop on Shopify, which increased Shopify ticket sales. Overall, the strategy by Bold x Collective was a massive win for The Rex, leading to increased attendance and a more robust digital presence.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
250% Increase in Digital Engagement for a Top Toronto Restaurant
Transforming The Sultan's Tent Brand and Online Presence
Services and Results
Website Development, User-Experience, Search Engine Optimization, Visual Identity Design
From Vision to Virtual Reality – A Journey of Authenticity, Innovation, and 250% Increased Engagement
Pain Points
The Sultan's Tent & Café Moroc is a Moroccan and Middle Eastern restaurant in Toronto that offers excellent dining and entertainment experiences. They aimed to achieve a consistent brand and website layout that is user-friendly and easily accessible for users but needed a trusted partner to help them bring it to life. Bold x Collective was the team they turned to for their branding and web development expertise to make this vision become a reality.
Goals and Objectives
The primary goal of The Sultan's Tent was to create a website and visual identity that would accurately reflect its brand and mission. They aimed to establish a compelling online presence, highlighting their exceptional dining and entertainment services and facilitating easy customer reservation-making. The website was required to be visually striking, informative, and user-friendly.
How Bold x Collective Helped
The team at Bold x Collective assisted The Sultan's Tent by revamping the restaurant's colour scheme, typography, and overall aesthetic to represent the culture. The team prioritized authenticity and originality in making The Sultan's Tent stand out. They dedicated their time to researching competitors within the same industry in the city. The Sultan's Tent approved the final rebrand and was delighted with the new visual identity.
Once the visual identity was approved, the Bold x Collective team assisted in developing a user-friendly website. The team aimed to create a modern and elegant, on-brand website that is easy to navigate and accessible to a wide range of users. The website's copywriting was crafted with meticulous attention to detail, ensuring it was enriched with keywords and ranked higher on Google. The final product was a stunning website that accurately reflected The Sultan's Tent & Café Moroc’s brand.
Outcome
The team's hard work led to creating an impressive visual identity and website that aligns with The Sultan's Tent's brand and mission and is an effective marketing tool. The website has significantly attracted new customers and engaged with existing ones, increasing visitors by 250%. Additionally, it has simplified the reservation process, making it easier for customers to make reservations.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Building a High-Converting Corporate Website
Developing a Luxury Website Experience for Corporate Clients
Services and Results
Website Development, User-Experience, Search Engine Optimization
Developing a High-Converting Website Experience for Corporate Clients
Pain Points
Palmieri Furniture, a reputable manufacturer of high-quality furniture for public spaces, had a significant pain point: its outdated website needed more appealing and up-to-date. As a result, they could not attract organic leads and were missing out on potential customers. They recognized the importance of having a modern website that was user-friendly and optimized for search engines but needed more expertise to make it happen.
Goals and Objectives
Bold x Collective was approached by Palmieri Furniture to help revamp their website and achieve their goals. The goal was to create a modern, visually appealing, and user-friendly website to attract organic leads, increase conversions and generate more business. The objectives were to improve the website's design, functionality, and content to create a positive user experience, enhance brand identity and improve SEO.
How Bold x Collective Helped
Bold x Collective, an agency specializing in user-friendly website design and optimization for search engines, understood Palmieri Furniture's website goals and began working on the entire vision. The project started with a mock-up, where our developer created an in-depth design showcasing what the website would look like. After getting feedback from the Palmieri Furniture team, Bold x Collective had a clear idea of the requirements. They implemented several products in an organized manner and used strategic tactics to help users quickly discover what they were looking for. Bold x Collective also improved the website's functionality and content, making it more informative and engaging for visitors.
Outcome
The new website developed by Bold x Collective was a considerable success for Palmieri Furniture. The team was pleased with the excellent website developed, which was modern, visually appealing, user-friendly and optimized for search engines. The website's design, functionality, and content improved the user experience, increasing organic leads and conversions. Furthermore, the website's improved SEO helped Palmieri Furniture to rank higher in search engine results, leading to increased visibility and brand exposure. Overall, Bold x Collective's collaboration with Palmieri Furniture transformed its online presence and helped them achieve its business objectives.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Building a Bold and Beautiful Vegan Skincare Brand
Developing a Skincare Brand with Precision and Strategy
Services and Results
Business Strategy, Pricing Strategy, Brand Strategy and Visual Design, Website Development, Copywriting
Developing a SKINCARE brand
Pain Points
Mamacita Vegan is a new brand in the skincare industry that the Caribbean inspired. Their mission was to create a clean, vegan skincare brand focused on high-quality, cruelty-free, and safe skincare. The Mamacita Vegan team had a clear vision for their brand, but they needed an agency to help them bring it to life. They reached out to Bold x Collective for help.
Goals and Objectives
Mamacita Vegan's main goal was to launch a successful skincare brand that is both unique and authentic. They wanted to create a strong brand identity that would resonate with their target audience and differentiate them from their competitors. The Mamacita Vegan team also wanted to ensure that their brand values were reflected in every aspect of their business, from their products to their website.
How Bold x Collective Helped
The Bold x Collective team started by helping Mamacita Vegan with its business strategy. The team guided the brand's direction, developed a pricing strategy, and identified the types of assets required for the brand launch. After thoroughly understanding Mamacita Vegan's vision and values, the Bold x Collective team crafted a highly strategic brand strategy. The team researched the Caribbean lifestyle, the skincare and beauty industry, and vegan skincare to create a unique and authentic brand identity that would resonate with Mamacita Vegan's target audience.
The Bold x Collective team created a stunning visual identity for Mamacita Vegan, including a logo, typeface, and colour palette. The palette was focused on bright yet feminine colours, such as shades of pink to embrace femininity, light green to represent veganism and a darker green tone to convey the palm trees in the Caribbean. Mamacita Vegan was thrilled with the final product and enthusiastically approved the visual identity.
After the visual identity was approved, the Bold x Collective team assisted with website development and copywriting. They optimized the website for every device and ensured the copy was keyword-rich. The final product was a stunning website that accurately reflected the Mamacita Vegan brand.
Outcome
Thanks to Bold x Collective's strategic brand identity and website development, Mamacita Vegan launched their skincare brand successfully. Their website accurately reflected their brand values and was optimized for search engines. The Mamacita Vegan team now has a strong brand identity that resonates with their target audience and differentiates them from their competitors. They are now ready to take the next step and start digital and social media marketing to continue growing their brand.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Crafting a Bespoke Brand and Digital Platform
Crafting a Sophisticated Brand and Digital Platform
Services and Results
Website Development, User-Experience, Search Engine Optimization, Visual Identity Design, Creative Direction, Photography
Crafting a Sophisticated Brand and Digital Oasis for Cosmetic Excellence
Pain Points
Ace of Spades Aesthetics is a beauty clinic specializing in cosmetic treatments. The clinic's founder, Ace, also known as Aliya, is dedicated to helping her clients achieve timeless beauty. However, to accurately reflect her brand identity, Ace needed to develop a strong visual identity representing timeless beauty and elegance. She reached out to Bold x Collective with a vision to launch a stunning aesthetics brand that attracts both men and women seeking cosmetic treatments. Aliya required a partner to assist her in creating a timeless, sophisticated, and visually stunning brand, photoshoot and website that would attract her target audience.
Goals and Objectives
Ace of Spades Aesthetics aimed to produce a brand identity that embodies sophistication. She offers various services, such as facial rejuvenation and body contouring, while striving to showcase her unique personality and expertise. She needed a website that could showcase all of this effectively and attract new users. Bold x Collective was hired to assist with visual identity design, website development, copywriting and photography.
How Bold x Collective Helped
The Bold x Collective team began market research on the cosmetics industry to curate a brand identity that resonates with Ace of Spades’s vision and mission. The team aimed to gather in-depth information on the latest trends, consumer preferences, and other vital industry aspects to help create a unique identity for the Ace of Spades Aesthetics brand. Through this research, the team acquired crucial insights and knowledge that enabled them to create a brand identity that resonated with the values and goals of the brand. For instance, the team selected a red, gold, and black palette for Ace of Spades to convey sophistication and timelessness. In addition, the team worked closely to create and develop strong typography and aesthetics that resonate with the Ace of Spades Aesthetics brand voice.
The Bold x Collective team collaborated with Ace to create visually appealing content, which included creative direction and photography. The result was a stunning representation of the brand and its timeless values. Beautiful images showcased Aliya as the face of the brand, highlighting her expertise in Toronto's Mint Room Studio.
Once the branding and photoshoot were approved, the team began working on Ace’s website. They paid close attention to every design detail, ensuring it was chic, timeless, sophisticated, user-friendly, and optimized for Google rankings. They also ensured the website was keyword-rich to reach potential customers through strategic copywriting. The team worked to create a website that not only looked stunning but also delivered a seamless user experience. The final product was confidently designed to capture the Ace of Spades Aesthetics brand in a rich way.
Outcome
With the commitment and hard work of the Bold x Collective team, Ace of Spades Aesthetics has now established a strong digital and brand presence. Aliya's website is highly informative, effectively addressing questions, attracting new clients, and showcasing the brand's personality. The team's creative approach and commitment to excellence resulted in a successful collaboration with Ace of Spades Aesthetics, leading to continued and timeless success!
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Transforming a Law Firm Brand and Digital Landscape
Producing a Bold, Yet Professional Online Experience for Corporate Clientele
Services and Results
Website Development, Visual Identity Design
A Strategic Partnership results in a Corporate Renaissance and Client Engagement
Pain Points
Marathon Law is a law firm that provides reliable, strategic, and personalized legal solutions tailored to clients' unique needs. Although they successfully delivered legal help to their customers, they lacked an effective website. To create a captivating website for client inquiries, they pursued the expertise of Bold x Collective. The team at Bold x Collective provided website development solutions to make this vision a reality.
Goals and Objectives
Marathon Law's primary goal is to establish a strong brand identity and create a compelling online presence that aligns with its core mission of delivering reliable, strategic, and personalized legal solutions tailored to its clients' unique needs. Their goal was to design a website that is both user-friendly and visually appealing while publishing high-quality content for effective communication tools with clients.
How Bold x Collective Helped
Marathon Law sought the expertise of Bold x Collective to give their brand a corporate and modern look. The team at Bold x Collective worked closely with Marathon Law to understand their corporate brand voice and values. After conducting an analysis of the brand's existing visual identity, the Bold x Collective team proposed a comprehensive rework that would better align the brand with its values and appeal to its target audience. The result was a bold yet corporate new visual identity that represents Marathon Law in a better light.
Once the visual identity was approved, the Bold x Collective team started working on the website design. The team paid close attention to every design detail, ensuring it was modern with a corporate edge. The team worked to produce a website that looked excellent and delivered a seamless user experience. The final product delivered was a captivating website that confidently captured the essence of Marathon Law's brand voice.
Outcome
Thanks to the hard work of the Bold x Collective team, Marathon Law now has a strong digital and brand presence through its website. Their website is informative, answering inquiries and attracting new clients. The team's innovative approach and commitment to excellence resulted in a successful partnership with Marathon Law, paving the way for continued growth and success.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
324% Increase in Appointment Bookings in Four Months
Scaling a Business to New Heights in Four Months
Services and Results
Digital Strategy, Consulting, Website Design, Appointment Booking Integration
Scaling a Business to New Heights in Just 4 Months
Pain Points
Empathic Counselling Centre is a Toronto-based clinic specializing in anger management and intimate partner violence. Their focus is to help their clients with holistic treatment plans that apply to all anger styles. Despite being an established clinic, Empathic Counselling Centre faced several challenges that led to their search for a digital marketing agency. The clinic struggled with low online visibility, and its website did not attract enough traffic or conversions. They also lacked a streamlined digital experience, decreasing client engagement and retention. Finally, their SEO was not optimized to its full potential, resulting in poor search engine rankings and limited online reach.
Goals and Objectives
Empathic Counselling Centre approached Bold x Collective with a clear goal: to improve its digital presence and increase online traffic and conversions. To achieve this objective, Bold x Collective developed a tailored digital marketing strategy focused on streamlining the clinic's digital experience and optimizing its SEO for maximum impact. Our agency also aimed to increase the clinic's online visibility through targeted digital campaigns, ultimately increasing appointment bookings and client engagement.
Through collaboration and data-driven analysis, Bold x Collective achieved the clinic's objectives within a specified timeline. The improved digital experience and optimized SEO significantly increased website traffic, while the targeted digital campaigns boosted appointment bookings and client engagement. With Bold x Collective's help, Empathic Counselling Centre enhanced its digital presence and achieved its business goals.
How Bold x Collective Helped
Empathic Counselling Centre engaged Bold x Collective to enhance its digital presence and optimize its website. Our team began the project with extensive research to identify the most in-demand services offered by the clinic, which informed the creation of a targeted digital strategy to promote these services. In addition, we redefined the structure of service packages and digital workshops to better align with the clinic's target audience.
To elevate the clinic's website, we opted for a minimalist design approach that maintained the established brand aesthetic while improving the overall user experience. Our team carefully streamlined the website's structure and content to create a clean, organized look that facilitated easy navigation and quick access to crucial information.
To further drive website traffic, we leveraged the power of search engine optimization (SEO) to ensure that the clinic's website was easily discoverable by individuals seeking their services. By implementing a comprehensive SEO campaign, we captured more visitors seeking critical services offered by the clinic, leading to increased appointment bookings and overall business growth.
Outcome
After implementing the redesigned website and a comprehensive SEO strategy, the results of our efforts were truly remarkable. Within four months, the practice experienced a surge in client bookings, surpassing the previous maximum capacity. Integrating streamlined tools and optimized service selection further enhanced the user experience, increasing service demand. As a result, the practice is now expanding its team to meet the needs of its growing client base and opening a second location.
“Very professional, knowledgeable and friendly team. Willing to go the extra mile for you. I appreciate all the time that was put into my branding and helping me with thinking of next steps. Would recommend to anyone looking to improve their marketing.”
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Boosting Conversions by 300% In the Local Culinary Scene
Conversions +300%
Services and Results
Digital Marketing, Website Development, Business Strategy
Conversions +300%
Pain Points
The Pasta Corner, a trusted supplier of top-quality pasta to restaurants in Toronto since 1989, experienced a significant challenge when the COVID-19 pandemic hit. With the restaurant industry in decline, they had to pivot their focus to their takeout and delivery services. Still, they needed an established website or e-commerce option for online ordering. This is where Bold x Collective stepped in to help.
Goals and Objectives
The main objectives of The Pasta Corner were to establish an online presence, create an e-commerce platform for online ordering, and increase brand awareness to drive more online orders.
How Bold x Collective Helped
Bold x Collective worked fast to create a new website for The Pasta Corner, with an online menu, order form, and delivery options for their takeout and grocery items. The website also featured a curbside pickup option for customers who preferred that method. The Bold x Collective team also launched digital marketing campaigns to increase brand awareness and drive more online orders. The most successful campaign launched for the Pasta Corner was a Google Ads campaign which generated a lot of traffic. Additionally, Bold x Collective launched a brand awareness giveaway that generated 500+ new followers in one week.
Outcome
The Pasta Corner successfully launched a new, modern website that generated online orders and established a robust online presence. With 6,085 actions taken from the ad campaigns alone and a 300% increase in conversions, their brand awareness and online sales saw significant growth. Bold x Collective's efforts helped The Pasta Corner overcome a major challenge and adapt to the pandemic's changing market conditions.
“Amazing to work with! Very knowledgeable and quick to respond.”
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Increasing Conversions by 4,650% for a Sports Festival
Top-Notch Marketing Resulting in a Sold Out Sports Festival
Services and Results
Digital Marketing, Lead Generation, Conversion Optimization,
A sold out sports festival in Australia
Pain Points
Western Sydney Sports Festival was established in 2013 to improve physical activity rates, enhance health outcomes, and promote intercultural collaboration through sports in the region. Despite attracting over 2,000 participants in sports and 15,000 spectators from 30 different nations and ethnicities over the last five years, the project needed help in reaching a broader audience and increasing engagement.
Goals and Objectives
To address the challenges faced by Western Sydney Sports Festival, the team at Bold x Collective devised a digital marketing strategy focused on Facebook geo-targeting, re-targeting, and re-marketing to increase conversions, reduce CPA and CPC, and improve overall engagement.
How Bold x Collective Helped
Using highly specified Facebook geo-targeting, we were able to drive a high volume of traffic to the website from individuals interested in sports, both team and individual, as well as those seeking networking opportunities in Western Sydney.
Furthermore, we created custom audiences based on past Facebook pixel data to re-target the 98% of past visitors who didn't convert with specific ad sets to encourage them to revisit the website. We also used AdRoll for retargeting off-site events to improve conversions. Additionally, we leveraged past email addresses and mailing lists to create a remarketing campaign to engage with past attendees and encourage them to attend again.
Outcome
The digital marketing strategy implemented by Bold x Collective was a resounding success, resulting in an impressive 95% of events selling out for the year. Through Facebook geo-targeting, re-targeting, and remarketing, we could drive a high traffic volume to the website and engage with both past and new attendees, resulting in increased conversions and reduced CPA and CPC. Overall, the Western Sydney Sports Festival achieved its goals of promoting physical activity rates, improving health outcomes, and strengthening intercultural collaboration through sports, all thanks to the effective digital marketing strategy implemented by Bold x Collective.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Helping a Clinic Boost Online Bookings by 300% in Just 6 Weeks
Conversions +300%, ROI 21.2%
Services and Results
Competitor Research, Digital Marketing, Conversion Optimization, Social Media Strategy, eCommerce Design
Conversions +300%, ROI 21.2%
Pain Points
Back Space Chiropractic is a health care clinic located in the northwest suburbs of Sydney. They specialize in providing the community with quality and affordable health care by treating various pain-related conditions, including headaches, lower back pain, and sports injuries. Back Space Chiropractic's primary focus is sports chiropractic services, which cater to athletes of all levels and help them maintain their health to perform at their peak. They also offer additional services such as corporate wellness programs and health talks for schools, workplaces, and community groups.
Goals and Objectives
The primary goal of Back Space Chiropractic was to increase its visibility and reach in the community, particularly in sports chiropractic services. They wanted to generate more traffic to their website and convert that traffic into leads and bookings. The clinic wanted to increase its client base by targeting individuals seeking sports chiropractic services in the area.
How Bold x Collective Helped
Bold x Collective researched and developed a digital marketing strategy focused on driving traffic and optimizing lead generation and conversions. They put together a campaign that utilized Google AdWords and Facebook Ads to reach a targeted audience, all while keeping the CPC and CPA as low as possible. Additionally, they implemented campaigns using AdRoll and Facebook for retargeting on-site and off-site events.
The team tracked certain events and actions through Facebook and Google Analytics and identified the primary bottleneck in the lead generation funnel when contacting Back Space Chiropractic for a booking. To optimize for this, Bold x Collective implemented a "Book Appointment" page to refine and optimize ads to target website visitors more likely to book through the web portal.
Outcome
Bold x Collective's digital marketing strategy increased online conversions through the booking portal by over +300%. Within the first six weeks of implementing the strategy, client inquiries via email and phone calls increased by 127%. Back Space Chiropractic generated more traffic to its website, reached a targeted audience, and converted that traffic into leads and bookings. The clinic expanded its client base, particularly in the area of sports chiropractic services, and increased its visibility and reach in the community.
“The Bold x Collective did a fantastic job with my brand. Everything from strategy to lead generation, I couldn’t be happier! Thanks team.”
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Increasing Restaurant Revenue with a Customer Experience Strategy
Revenue +28.7% in 3 months
Services and Results
Digital Marketing, Customer Experience (CX), Social Media Strategy, Photography, Videography
Revenue +28.7% in 3 months
Pain Points
The restaurant industry faces stiff competition from food delivery apps, and restaurants need help to attract customers back to their physical locations with higher profit margins. One of our clients, a longstanding restaurant in Toronto, faced this same issue. With 40+ years of tradition and history, they wanted to market their restaurant as an experience that couldn't be replicated through an app and get people back into it.
Goals and Objectives
Our client's main objective was to increase foot traffic and revenue from their restaurant by appealing to a younger demographic. They also wanted to improve their digital presence, showcase their brand's personality and create a unique customer experience that would differentiate them from the competition.
How Bold x Collective Helped
After conducting a thorough digital audit, we created a content strategy for our client that revolved around food photography, behind-the-scenes glimpses, and videos showcasing the restaurant's atmosphere. This content was pushed out on various digital touchpoints such as social media, the website, review pages, local business listing pages, and local publications. We also created a content calendar to ensure the content was consistent and aligned with the client's narrative.
Outcome
Bold x Collective's strategy yielded a 17.2% increase in the 20-35-year-old age group market, who were the target audience. We then implemented a "social paying" tactic, where customers who shared a post and tagged the restaurant location on their social media received a 10% discount on their bill. This encouraged the creation of user-generated content and improved the customer experience. Customers were happy to receive a discount for creating content and sharing their expertise. The restaurant was able to upsell customers while they were in the restaurant, making up for the 10% discount. This led to an increase in revenue of 28.7% over 3.5 months.
By combining great food, excellent service, and a unique customer experience, Bold x Collective helped position our client's restaurant as an experience that can't be replicated through an app. It increased its revenue by differentiating itself from the competition.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call us. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Bookings +60% for a Cosmetic Dentist
76.4% Retention, Bookings +60%
Services and Results
Customer Experience (CX), Digital Marketing, Conversion Optimization, Website Design
76.4% Retention, Bookings +60%
Pain Points
A renowned cosmetic dentist from Europe wanted to expand his reach to Toronto, Canada. As his first office in the country, he was concerned about generating leads and retaining clients.
Goals and Objectives
We aimed to create a customized customer experience strategy to increase brand awareness, generate leads, and improve client retention.
How Bold x Collective Helped
We implemented a three-pronged approach to achieve our goal: website design, content marketing, and paid digital media. Our team designed a sleek, minimalistic, and user-friendly website that showcased our client's trust indicators, including testimonials. We also created a self-booking plugin, making it easy for clients to schedule appointments on their desktop or mobile devices.
We ran geo-targeted Google and social media ads to drive traffic and increase leads. Our focus was on high-priced cosmetic procedures such as dental implants and veneers.
Outcome
After six months of launching the new location in Toronto, the clinic's retention rate is 76.4%, surpassing the industry average of 65%. The percentage of bookings available each month averages 34.8%, meaning that 65.2% of time slots are booked. Our digital marketing efforts helped to create a positive brand image and expand our client's reach to new audiences.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call us. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
21.2% ROI for a Top Online Retailer in North America
CSAT +22%, ROI 21.2%, NPS +100%
Services and Results
Customer Experience (CX), Customer Journey Mapping, Customer Persona Development
CSAT +22%, ROI 21.2%, NPS +100%
Pain Points
Our client, a top online retailer in North America, approached us with the challenge of improving customer satisfaction and loyalty while also reducing marketing costs. They recognized the importance of putting customers at the center of their operations, strategy, and marketing to achieve this goal. With a large and diverse customer base, our client needed a comprehensive understanding of their customer's needs and wanted to deliver an exceptional customer experience.
Goals and Objectives
Our goal was to help our client become more customer-centric by leveraging customer insights and implementing a customer-driven strategy. Our objectives included:
Creating buyer personas.
Establishing key customer experience metrics.
Optimizing critical touch points throughout the customer journey.
How Bold x Collective Helped
We started by creating surveys and sending them to a mixed group of customers, including one-time, moderate, and regular shoppers. Incentives such as gift cards were offered to encourage participation. Using the survey results, we were able to establish buyer personas and key customer experience metrics, including the customer effort score (CES), net promoter score (NPS), and customer satisfaction (CSAT).
We implemented initiatives to regularly collect customer feedback and measure these key metrics across critical touch points throughout the customer journey, such as the completion of checkout, order receipt, and order returns. This helped us continuously improve the customer experience and put the customer first.
Outcome
Over seven months, our client saw a significant improvement in key customer experience metrics. The customer effort score (CES) improved from 2 to 4.5, the net promoter score (NPS) improved from -10 to 20, and the customer satisfaction (CSAT) score improved from 43% to 65%. This resulted in an increase of 21.2% in sales over the same 7-month period. By leveraging customer insights and implementing a customer-driven strategy, our client was able to improve customer satisfaction and loyalty while also reducing marketing costs.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call us. We look forward to hearing from you.