Transforming a Brand Strategy and Website
Services and Results
Business and Brand Consulting, Website Development, Copywriting
A modern, elevated digital experience
Pain Points
Dott is a modern wellness company dedicated to making sexual wellness more normalized. However, when they approached Bold x Collective, they faced a significant challenge with their business strategy and website development. Dott needed to be elevated from a premium brand to a luxury experience, and they needed a partner to help them achieve that vision.
Goals and Objectives
The project's primary goal was to elevate Dott from a premium brand to a luxury experience. The objectives were to:
A better understanding of the industry, competitors, and target audience through brand consulting and customer persona development.
Develop a pricing strategy, highly strategic slogans, and copy to position Dott as a luxury brand.
Redesign the website to give a modern, high-end and luxurious feeling when browsing.
Write sophisticated copy throughout the website.
How Bold x Collective Helped
Bold x Collective began by breaking down Dott's needs from beginning to end. The team started with business and brand consulting, working to understand the industry better, breaking down competitors, and building customer personas. With a deep understanding of Dott's target audience and the luxury market, the team created a pricing strategy. It developed highly strategic slogans and copy to position Dott as a luxury brand.
From there, Bold x Collective redesigned the entire website to give it a modern, high-end, and luxurious feeling when browsing. The team researched and wrote sophisticated copy throughout the website, creating a tone of sophistication that spoke to Dott's target audience. The website's overall look was designed "for the divine," giving Dott the luxury experience they sought.
Outcome
Bold x Collective's careful and thoughtful design resulted in a pleased client. Dott was successfully elevated from a premium brand to a luxury experience. Dott's target audience well-received the new website and brand strategy and successfully positioned the brand as a leader in the luxury wellness market.
GET IN TOUCH
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