Lights, Camera, Action: 750,000+ Views on Produced Fashion Content
Elevating a Fashion Brand Through Strategic Video Production and Planning
Services and Results
Video Strategy and Production
Elevating a Fashion Brand Through Content Production
Pain Points
Hilary MacMillan, a contemporary cruelty-free fashion brand, approached Bold x Collective to increase brand awareness and promote their sophisticated clothing styles. They wanted to use video production to enhance their e-commerce user experience and reach a larger audience through strategic ad campaigns. The challenge was creating a video marketing strategy to help Hilary MacMillan stand out in a highly competitive fashion industry, so they contacted Bold x Collective.
Goals and Objectives
Bold x Collective’s primary objective was to create a video marketing strategy to help Hilary MacMillan uniquely showcase their clothing styles while increasing brand awareness and driving traffic to their website. We wanted to create videos to enhance their e-commerce user experience, increasing engagement and conversions. Additionally, we aimed to create ad campaigns that would reach a highly targeted audience and promote the brand across multiple channels.
How Bold x Collective Helped
We created a comprehensive video marketing strategy aligning with Hilary MacMillan's goals and objectives. We worked closely with the brand to understand its unique value proposition, its target audience, and its brand voice. From there, we created a series of videos showcasing their clothing styles uniquely and visually compellingly. The Bold x Collective team focused on crafting an engaging story that would resonate with Hilary MacMillan's target audience and highlight the brand's unique selling points.
To ensure a seamless user experience on their website, we integrated the videos into their e-commerce platform, allowing customers to view the clothing styles in action. We also created a strategic ad campaign to reach a highly targeted audience across multiple channels. The Bold x Collective team focused on creating visuals aligning with Hilary MacMillan's brand voice and messaging, leading to increased engagement and conversions.
Outcome
Bold x Collective’s video marketing strategy for Hilary MacMillan has yielded impressive results. The videos have been used for multiple ad campaigns across social media channels, increasing brand awareness and traffic to their website. The integrated videos have also enhanced the e-commerce user experience, increasing engagement and conversions. The ad campaigns have reached a highly targeted audience, increasing conversions and sales for the brand. Overall, Bold x Collective’s partnership with Hilary MacMillan has succeeded, allowing the brand to stand out in a highly competitive industry and drive growth for its business.
Fall Campaign Video Shoot
Filmed by Bold x Collective in Toronto, Ontario
behind the scenes with hilary macmillan
Filmed by Bold x Collective in Toronto, Ontario
varsity jackets by hilary macmillan
Filmed by Bold x Collective in Toronto, Ontario
“Easy to work with, quick turn around time and great finished product.”
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info@boldxcollective.com
+1 (647) 492-6551
Combining Sustainability and Luxury to Create a Winning Brand Strategy
Producing a Winning Luxury Brand Strategy
Services and Results
Brand Strategy, Development & Activation, Website Development Copywriting and Product Photography
Producing a Winning Luxury Brand Strategy
Pain Points
Maison Rose is a brand that strives to craft self-care products that provide optimal relaxation, enhance your mood, and promote positive energy in your daily life, all while utilizing natural and sustainable methods. The self-care product brand approached Bold x Collective with a vision to create a visually stunning, luxury, sustainable brand that matched the exquisite quality of its products. Maison Rose needed help with brand strategy, brand development plus activation, on-brand copywriting, website development, and product photography to develop a stand-out brand that is memorable to its target audience.
Goals and Objectives
The goal was to develop a visually appealing brand that reflects Maison Rose's values and vision while creating a robust online presence that will help them expand their business to multiple boutiques and spas throughout Canada and the United States while focusing on e-commerce sales.
How Bold x Collective Helped
Bold x Collective started the brand development process by conducting a questionnaire to understand the vision better and create a strong strategy. The team began by creating a modern typography choice, logo designs, visual asset designs, and overall brand identity that reflected Maison Rose's values and vision. They also arranged for a campaign photoshoot that complimented the brand perfectly.
Bold x Collective focused on developing a website that was congruent with the new brand, optimized for conversions, and assisted with creating a pricing and shipping strategy for the website. The team also implemented an email marketing system using an e-commerce segment.
Outcome
Bold x Collective's strategy helped Maison Rose develop a visually stunning brand that customers love. With the help of Bold x Collective, Maison Rose is now focusing on expanding their business to multiple boutiques and spas throughout Canada, the United States, and soon be in Australia.
In conclusion, Bold x Collective was successful in helping Maison Rose achieve their goals and develop a visually stunning brand that reflects its values and vision. The brand development process successfully created a solid online presence for Maison Rose that will help them expand their business in the future.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Increasing Medspa Organic Website Traffic by 48%
48% Increase in Organic Website Traffic
Services and Results
Art & Creative Direction, Photography, Video Production, Website Development, Copywriting, Search Engine Optimization
Leveraging High-Quality Content to Market a Medspa
Pain Points
MD Skin Lab, a new medical clinic in downtown Toronto, approached Bold x Collective to assist with website development, keyword-optimized copywriting, and content creation. The previous website and copy did not meet their expectations. As doctors, trust was of the utmost importance, making it crucial for them to find a reliable agency to help elevate their brand experience.
Goals and Objectives
The goal was to create a sophisticated website that reflects the MD Skin Lab ethos and mission, enhances on-page SEO through keyword-rich copywriting, and produces visually stunning content for their website and social media channels to showcase their professionalism. Trust is crucial in the medical industry, so building it with their target audience was the utmost priority.
How Bold x Collective Helped
Bold x Collective's work resulted in a beautiful, modern, and innovative website showcasing MD Skin Lab's professionalism and mission. The keyword-rich copywriting has helped MD Skin Lab appear on some of the first pages for specific keywords on search engines like Google and Yahoo. The visually stunning content has also helped the clinic create a robust online presence, leading to ongoing success and growth.
MD Skin Lab’s team is busy and requires a quick and seamless approach. Being a full-service digital agency, Bold x Collective understands this and went on to create an entire website on Shopify with appointment booking integration plus an e-commerce shop. Additionally, the team wrote strategic copy for the website for every service, ensuring it was professional, researched, and keyword-rich. Next, the team also planned a photo plus video shoot, beginning to end. This included hiring models, makeup artists, and a hairstylist and storyboarding the entire photoshoot and video shoot, and of course, beautiful content to finish the shoot.
Outcome
Bold x Collective's work resulted in a beautiful, modern, and innovative website showcasing MD Skin Lab's professionalism and mission. The keyword-rich copywriting has helped MD Skin Lab appear on some of the first pages for specific keywords on search engines like Google. The visually stunning content has also helped the clinic create a robust online presence, leading to ongoing success and growth.
walkthrough
Filmed by Bold x Collective at MD Skin Lab.
MONTAGE
Filmed by Bold x Collective at MD Skin Lab.
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info@boldxcollective.com
+1 (647) 492-6551
Boosting Conversions by 300% In the Local Culinary Scene
Conversions +300%
Services and Results
Digital Marketing, Website Development, Business Strategy
Conversions +300%
Pain Points
The Pasta Corner, a trusted supplier of top-quality pasta to restaurants in Toronto since 1989, experienced a significant challenge when the COVID-19 pandemic hit. With the restaurant industry in decline, they had to pivot their focus to their takeout and delivery services. Still, they needed an established website or e-commerce option for online ordering. This is where Bold x Collective stepped in to help.
Goals and Objectives
The main objectives of The Pasta Corner were to establish an online presence, create an e-commerce platform for online ordering, and increase brand awareness to drive more online orders.
How Bold x Collective Helped
Bold x Collective worked fast to create a new website for The Pasta Corner, with an online menu, order form, and delivery options for their takeout and grocery items. The website also featured a curbside pickup option for customers who preferred that method. The Bold x Collective team also launched digital marketing campaigns to increase brand awareness and drive more online orders. The most successful campaign launched for the Pasta Corner was a Google Ads campaign which generated a lot of traffic. Additionally, Bold x Collective launched a brand awareness giveaway that generated 500+ new followers in one week.
Outcome
The Pasta Corner successfully launched a new, modern website that generated online orders and established a robust online presence. With 6,085 actions taken from the ad campaigns alone and a 300% increase in conversions, their brand awareness and online sales saw significant growth. Bold x Collective's efforts helped The Pasta Corner overcome a major challenge and adapt to the pandemic's changing market conditions.
“Amazing to work with! Very knowledgeable and quick to respond.”
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Aerial Footage Takes a Home Developers Marketing to New Heights
Aerial Video Production to Sell Home Developments
Services and Results
Drone Filming, Post Production and Video Editing
Aerial Video Production to Sell Home Developments
Pain Points
Zancor Homes, a reputable home developer in the Greater Toronto Area, needed a way to stand out in the competitive real estate market and increase brand awareness of their upcoming communities in Wasaga Beach and Brampton. Traditional marketing methods weren't cutting it; they needed a fresh approach to showcasing their quality homes and communities.
Goals and Objectives
Zancor Homes partnered with Bold x Collective to capture stunning aerial footage of their developments and produce high-quality marketing collateral for their website, social media channels, and commercials. The objective was to elevate the brand awareness of their communities and attract potential buyers through engaging visual content.
How Bold x Collective Helped
Bold x Collective's experienced drone team and video producer worked closely with Zancor Homes to capture the perfect aerial footage of their communities. The team used cutting-edge 4K drone technology to produce high-quality footage and completed full project edits with a fast turnaround time. Bold x Collective also provided strategic guidance and creative input to ensure the content was visually stunning and aligned with Zancor Homes' brand messaging.
Outcome
The aerial footage produced by Bold x Collective allowed Zancor Homes to showcase their communities uniquely and captivatingly. The stunning visuals helped increase brand awareness and attract potential buyers, increasing engagement rates on their website and social media channels. Zancor Homes' investment in high-quality aerial footage paid off, as they could differentiate themselves in the market and stand out among their competitors.
The Reserve At Country Trails By Zancor Homes
Filmed by Bold x Collective in Brampton, Ontario
shoreline point By Zancor Homes
Filmed by Bold x Collective in Wasaga Beach, Ontario
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info@boldxcollective.com
+1 (647) 492-6551
One-Million Content Views Featuring Mike Holmes and HGTV Takeover
Producing Content for a Collaboration Between Mike Holmes, HGTV and Gregory Signs
Services and Results
Content Strategy, Video Production, Drone Filming
Over One-million Video Views
Pain Points
Gregory Signs, a leading signage company in Canada, was tasked with creating and installing signage for Improve Canada's largest home improvement center. To promote the event, Mike Holmes, a renowned TV personality in the home renovation industry, was brought in to unveil the signage. Gregory Signs wanted to document the entire process from start to finish for marketing purposes.
Goals and Objectives
The objective was to create a visually stunning video showcasing the design and production process of the signage and the complete installation process. The goal was to capture the attention of potential customers and showcase Gregory Signs' capabilities.
How Bold x Collective Helped
Bold x Collective collaborated with Gregory Signs and Improve Canada to capture the entire process of creating and installing the signage. They structured the entire video production from start to finish, creating a solid vision for the commercial. The team spent a week on-site capturing beautiful footage and time-lapses to showcase the signage.
Outcome
The resulting video showcased creating and installing the signage, with stunning visuals and impressive time-lapses. It captured the attention of potential customers and showcased Gregory Signs' capabilities. The video was shared online on multiple platforms and received over one million views, generating significant brand awareness for Gregory Signs. The project was a success, and Bold x Collective was proud to have been a part of it.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
2,497 Leads in One Month for a Dance Academy
Producing and Marketing a Dance Academy to Boost Conversions
Services and Results
Digital Marketing, Email Marketing, Social Media Marketing, Landing Page Development
2,497 Leads in One Month Launching and Marketing a Digital Academy
Pain Points
The Sultan’s Tent & Café Moroc, a Toronto-based restaurant, has served authentic Moroccan cuisine and entertainment for over 20 years. However, with the outbreak of COVID-19, they were forced to close down as per city guidelines. The restaurant had to pivot its business model to keep the brand alive while respecting restrictions.
Goals and Objectives
The goal was to keep the Moroccan culture alive while respecting the pandemic restrictions. To achieve this, Bold x Collective assisted the restaurant in launching a takeout & delivery menu, a gift basket program, and a unique dancing experience called Sultana Dance Academy. The objective was to create a strategy for the newly launched academy and promote it through various digital marketing channels.
How Bold x Collective Helped
Bold x Collective created a strategy for promoting the newly launched Sultana Dance Academy. The strategy involved:
Promoting in-person and online video classes.
Creating a strategic landing page with a sign-up option.
Designing all digital marketing collateral.
Implementing an email marketing strategy and social media management for lead generation.
Outcomes
The Sultan’s Tent team was amazed by the results. Within one week, the team received 36 sign-ups for the academy. Within one month, they achieved 2,497 actions and 170,683 impressions for Sultana Academy.
“Professional, creative and detail oriented. Love working with them.”
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Driving Conversions With Video Strategy and Production
Using Video Production to Build Brand Affinity and Trust with Clientele
Services and Results
Storyboard Production, Video Production, Art & Creative Direction, Video Strategy
Showcasing Company Culture
Pain Points
Gregory Signs has been a prominent player in the sign industry in Ontario for over 40 years. However, to continue to grow and expand their reach, they recognized the need to elevate their digital presence and showcase their work and team to a broader audience.
Goals and Objectives
The collaboration with Bold x Collective aimed to create a corporate video that would effectively showcase Gregory Signs' work and team, driving brand awareness and expanding its digital reach. The ultimate goal was to increase conversions by showcasing the quality video and their immense experience by building trust with the target audience.
How Bold x Collective Helped
Bold x Collective was tasked with arranging and producing the entire shoot, from start to finish. This involved creating a storyboard to plan out the direction of the video, creating an interview questionnaire, conducting interviews with the team, and capturing footage on location to bring the video to life.
Outcome
The resulting corporate video was a huge success, reaching thousands of people digitally and effectively showcasing Gregory Signs' work and team. The collaboration with Bold x Collective helped to drive brand awareness and expand the company's digital reach, ultimately helping them to continue to grow and thrive in the sign industry in Ontario.
“Just Amazing! Great Company To Deal With!”
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Marketing An Online Festival with 2.5 Million Impressions
Driving Traffic for a Digital Festival
Services and Results
Video Production, Art Direction, Digital and Social Media Marketing, Facebook Live Show Production and Email Marketing
2.5 Million Viewers
Pain Points
Vibrant Brampton is Brampton's largest multicultural festival, and in 2020 and 2021, the festival had to go digital due to COVID-19 restrictions. The organizers contacted Bold x Collective to produce the entire online show and provide digital marketing and social media management to ensure the show received the engagement it deserved.
Goals and Objectives
The goal was to produce an engaging online festival that could attract as many viewers as possible and to ensure that the festival received the exposure it deserved through digital marketing and social media management.
How Bold x Collective Helped
Bold x Collective took on the challenge of producing the online festival, scheduling a mix of local and international artists to perform alongside the already sourced artists worldwide. The team booked a studio and rigged it with four camera angles, lighting, and all the audio equipment needed to capture a live performance in its finest form. The recording process spanned over a month, and the content editing process had several crucial steps. Bold x Collective also developed a highly efficient digital marketing and social media strategy built upon analytics, re-targeting, re-marketing, and digital ads to drive traffic to the show and keep the audience engaged.
Outcome
The 2021 online festival was the best-performing show in the last six years, with 2.5 million viewers over three days. Bold x Collective's strategy successfully drove traffic to the show and kept the audience engaged. The digital festival was a huge hit and will be back next summer with Bold x Collective back in the production seat.
“Raven, Amni and rest of their team were great to work with. We run a summer festival. But due to covid-19 it was cancelled and was substituted with 100% digitally streamed content over social media. The team at Bold X Collective helped us with social media marketing along with SEO and SEM. The digital festival which ended recently garnered lot of social media views and engagement mainly through organic marketing strategy and helped it become one of the largest viewed festivals in Canada.”
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info@boldxcollective.com
+1 (647) 492-6551
Launching a Successful Restaurant Campaign Generating 2,254 Actions in Four Weeks
Using SEM, PPC and Content Creation to Increase Restaurant Traffic
Services and Results
Digital Marketing, Social Media Marketing, Ad Campaign Management
2,254 actions during a 4-week campaign
Pain Points
Café Diplomatico, a popular restaurant in Little Italy known for its 'Fight the Winter Blues' campaign, wanted to generate more foot traffic and increase overall social media engagement during the campaign. With over 50 years in business and a large customer base, Cafe Diplomatico had valuable information to leverage for a successful digital marketing campaign.
Goals and Objectives
The Bold x Collective team was tasked with developing a digital marketing strategy to drive local foot traffic for breakfast, widen the target audience for dinner, and increase social media engagement during sports events.
How Bold x Collective Helped
To meet Café Diplomatico's objectives, the Bold x Collective team created and implemented a digital strategy that consisted of social media marketing, strategic content production, and ad campaign development on Google and Facebook. The campaign was divided into three ad sets: breakfast, dinner, and sports events.
For breakfast, the team focused on driving local traffic by targeting customers within a specific radius of the restaurant. For dinner, they widened the target audience to reach more customers. The team created a content strategy for sports events that encouraged engagement and participation.
Outcome
The Bold x Collective's digital strategy succeeded, resulting in 2,254 actions (clicks, calls, and map actions) over four weeks. The campaign drove more foot traffic to the restaurant, and social media engagement during sports events increased. With the help of the Bold x Collective team, Cafe Diplomatico's 'Fight the Winter Blues' campaign was a success and was able to reach a wider audience.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Enhancing Online Presence and Engagement for Richmond Station
Engagements +87%
Services and Results
Social Media Audit, Social Media Strategy, Content Strategy
Engagements +87%
Pain Points
Richmond Station, a vibrant restaurant located in the bustling downtown core, owned by renowned Top Chef Canada Winner Carl Heinrich, sought to elevate its online presence to reflect its brand's authentic and organic essence. While the restaurant enjoyed a constant influx of satisfied customers, Carl recognized the need to extend the restaurant's energy and lively atmosphere into the digital realm. He approached Bold x Collective, a trusted provider of comprehensive digital marketing solutions, to address this challenge.
Goals and Objectives
The primary goal was to establish an authentic and engaging online presence for Richmond Station, aligning it with the restaurant's unique subway-themed concept and its commitment to exceptional hospitality. Carl Heinrich aimed to capture the attention of his target audience and encourage them to consume and engage with the restaurant's online content actively. Bold x Collective embarked on a thorough research phase to achieve these objectives.
How Bold x Collective Helped
Bold x Collective initiated the project by conducting extensive research on successful strategies employed by other restaurants and industry-related businesses. This research was a foundation for developing a tailored social media strategy resonating with Richmond Station's desired audience. The subsequent social media audit delved into all relevant platforms, scrutinizing various aspects such as content types, optimal posting times, practical hashtag usage, geotagging, engagement levels, and compelling captions. Additionally, the evaluation extended to analyzing the utilization of stories and short-form content, pinpointing ways to captivate and drive action from the audience.
The resulting strategy was divided into two core components. First, a comprehensive social media strategy was devised, focusing on the best content types to share, leveraging timing and geotagging techniques, optimizing captions to boost engagement, and harnessing the power of short-form content, including stories, to pique interest and drive audience participation. Furthermore, Bold x Collective revealed its insider knowledge of running giveaways and promotions to enhance audience engagement.
In the second part of the strategy, the focus shifted to optimizing the implementation of Facebook ads within Richmond Station's social media strategy. Bold x Collective provided valuable insights on the most effective ad formats, ensuring optimum return on investment (ROI) by maximizing engagement and reducing ad-spend. Moreover, the team recommended utilizing targeted ads to promote seasonal or monthly specials, effectively increasing foot traffic during specific periods.
Outcome
With the social media guide crafted by Bold x Collective, Richmond Station witnessed an immediate surge in social media engagement. The carefully curated strategy set the restaurant up for long-term digital success. By implementing the recommendations provided, Richmond Station experienced heightened visibility, improved audience interaction, and increased brand recognition. New and existing customers were captivated by the restaurant's authentic online presence, which effortlessly mirrored the lively ambiance and commitment to excellence found within its physical walls.
Through the collaboration with Bold x Collective, Carl Heinrich achieved his vision of representing Richmond Station's unique energy and culinary prowess in the digital realm. The restaurant is a shining example of successfully translating a vibrant dining experience into a captivating online presence, engaging with a wider audience and fostering lasting customer loyalty.
“They met me at the restaurant, gave excellent critical feedback about our current systems and provided a beautiful, well thought-out strategy for our team to focus going forward. I would recommend Bold x Collective to any company interested in strengthening their brand and online appeal.”
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
3,000+ Engagements in One Week For a Toronto Pop-Up Event
Using Strategic Content to Drive Traffic
Services and Results
Video Production, Content Production, Influencer Marketing
3,000+ engagements in one week
Pain Points
HideSeek Toronto is a pop-up event that provides an immersive experience that allows visitors to escape reality and enter a world of childlike wonder. HideSeek aims to enable visitors to be free-spirited and enjoy Instagram-worthy moments. The challenge for HideSeek was to attract many visitors to the event and create buzz around it.
Goals and Objectives
The primary goal of HideSeek was to attract many visitors to the event and create buzz around it. The secondary objective was to create an Instagrammable moment and provide beautiful visuals of the guests. The tertiary goal was to have an influencer on the team post an image to generate more engagement on social media platforms.
How Bold x Collective Helped
Bold x Collective collaborated with HideSeek Toronto to create a fun video experience featuring some team members. The video aimed to tease the audience and show them what HideSeek Toronto is about. The video was only a minute long, but it captured the colourful, exciting environment at HideSeek. The video featured everything from bouncing balls to retro rooms, neon signs, and cotton candy.
In addition to the video, Bold x Collective provided HideSeek Toronto with an assortment of photos from the fun day. Finally, Bold x Collective provided HideSeek with an influencer campaign featuring their very own influencer, @cestamni, who is also the Co-Founder and Director of Strategy at the agency.
Outcome
The influencer campaign generated 3000+ engagements within one week. The video and photos created by Bold x Collective showcased the colourful and exciting environment of HideSeek, which resulted in increased interest and buzz around the event. HideSeek Toronto successfully attracted many visitors to the event and created a memorable experience for them. As a result, HideSeek Toronto could leave Toronto and take over another city in North America.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Increasing Conversions by 4,650% for a Sports Festival
Top-Notch Marketing Resulting in a Sold Out Sports Festival
Services and Results
Digital Marketing, Lead Generation, Conversion Optimization,
A sold out sports festival in Australia
Pain Points
Western Sydney Sports Festival was established in 2013 to improve physical activity rates, enhance health outcomes, and promote intercultural collaboration through sports in the region. Despite attracting over 2,000 participants in sports and 15,000 spectators from 30 different nations and ethnicities over the last five years, the project needed help in reaching a broader audience and increasing engagement.
Goals and Objectives
To address the challenges faced by Western Sydney Sports Festival, the team at Bold x Collective devised a digital marketing strategy focused on Facebook geo-targeting, re-targeting, and re-marketing to increase conversions, reduce CPA and CPC, and improve overall engagement.
How Bold x Collective Helped
Using highly specified Facebook geo-targeting, we were able to drive a high volume of traffic to the website from individuals interested in sports, both team and individual, as well as those seeking networking opportunities in Western Sydney.
Furthermore, we created custom audiences based on past Facebook pixel data to re-target the 98% of past visitors who didn't convert with specific ad sets to encourage them to revisit the website. We also used AdRoll for retargeting off-site events to improve conversions. Additionally, we leveraged past email addresses and mailing lists to create a remarketing campaign to engage with past attendees and encourage them to attend again.
Outcome
The digital marketing strategy implemented by Bold x Collective was a resounding success, resulting in an impressive 95% of events selling out for the year. Through Facebook geo-targeting, re-targeting, and remarketing, we could drive a high traffic volume to the website and engage with both past and new attendees, resulting in increased conversions and reduced CPA and CPC. Overall, the Western Sydney Sports Festival achieved its goals of promoting physical activity rates, improving health outcomes, and strengthening intercultural collaboration through sports, all thanks to the effective digital marketing strategy implemented by Bold x Collective.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Capturing the Vision of a Toronto Brand with Highly-Effective Video Production
Driving Brand Awareness
Services and Results
Commercial Video Production
Driving brand awareness
Pain Points
Yonge + St. Clair is a vibrant neighbourhood with a vision for the future. However, the area has slowed down, and the local business community formed the Yonge + St. Clair BIA to drive community initiatives and execute local programs and events. The BIA organized the Rooftop Wellness Series to bring more awareness to wellness-based businesses in the BIA and get the community more involved.
Goals and Objectives
The challenge was to capture the essence of the series and the neighbourhood's vision through a medium that is both engaging and effective. The Rooftop Wellness Series needed a visual representation that would resonate with the audience and showcase the opportunity for businesses to host a class for the series.
How Bold x Collective Helped
Bold x Collective's team attended the first-ever Rooftop Wellness Series event and shot the event from beginning to end, capturing fantastic footage. They created a 30-second commercial highlighting what the series is all about, using their expertise in video production to create a colourful, fun video showcasing the Rooftop Series.
Outcome
The 30-second video Bold x Collective produced effectively promoted the Rooftop Wellness Series. The video showcased the opportunity for businesses to host a class for the series, and the response was fantastic. The footage helped drive engagement and attract more audience to the series. Additionally, the video highlighted Yonge + St. Clair as a business opportunity destination. Bold x Collective's video production successfully captured the vision of Yonge + St. Clair and promoted the Rooftop Wellness Series.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Helping a Clinic Boost Online Bookings by 300% in Just 6 Weeks
Conversions +300%, ROI 21.2%
Services and Results
Competitor Research, Digital Marketing, Conversion Optimization, Social Media Strategy, eCommerce Design
Conversions +300%, ROI 21.2%
Pain Points
Back Space Chiropractic is a health care clinic located in the northwest suburbs of Sydney. They specialize in providing the community with quality and affordable health care by treating various pain-related conditions, including headaches, lower back pain, and sports injuries. Back Space Chiropractic's primary focus is sports chiropractic services, which cater to athletes of all levels and help them maintain their health to perform at their peak. They also offer additional services such as corporate wellness programs and health talks for schools, workplaces, and community groups.
Goals and Objectives
The primary goal of Back Space Chiropractic was to increase its visibility and reach in the community, particularly in sports chiropractic services. They wanted to generate more traffic to their website and convert that traffic into leads and bookings. The clinic wanted to increase its client base by targeting individuals seeking sports chiropractic services in the area.
How Bold x Collective Helped
Bold x Collective researched and developed a digital marketing strategy focused on driving traffic and optimizing lead generation and conversions. They put together a campaign that utilized Google AdWords and Facebook Ads to reach a targeted audience, all while keeping the CPC and CPA as low as possible. Additionally, they implemented campaigns using AdRoll and Facebook for retargeting on-site and off-site events.
The team tracked certain events and actions through Facebook and Google Analytics and identified the primary bottleneck in the lead generation funnel when contacting Back Space Chiropractic for a booking. To optimize for this, Bold x Collective implemented a "Book Appointment" page to refine and optimize ads to target website visitors more likely to book through the web portal.
Outcome
Bold x Collective's digital marketing strategy increased online conversions through the booking portal by over +300%. Within the first six weeks of implementing the strategy, client inquiries via email and phone calls increased by 127%. Back Space Chiropractic generated more traffic to its website, reached a targeted audience, and converted that traffic into leads and bookings. The clinic expanded its client base, particularly in the area of sports chiropractic services, and increased its visibility and reach in the community.
“The Bold x Collective did a fantastic job with my brand. Everything from strategy to lead generation, I couldn’t be happier! Thanks team.”
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Increasing Restaurant Revenue with a Customer Experience Strategy
Revenue +28.7% in 3 months
Services and Results
Digital Marketing, Customer Experience (CX), Social Media Strategy, Photography, Videography
Revenue +28.7% in 3 months
Pain Points
The restaurant industry faces stiff competition from food delivery apps, and restaurants need help to attract customers back to their physical locations with higher profit margins. One of our clients, a longstanding restaurant in Toronto, faced this same issue. With 40+ years of tradition and history, they wanted to market their restaurant as an experience that couldn't be replicated through an app and get people back into it.
Goals and Objectives
Our client's main objective was to increase foot traffic and revenue from their restaurant by appealing to a younger demographic. They also wanted to improve their digital presence, showcase their brand's personality and create a unique customer experience that would differentiate them from the competition.
How Bold x Collective Helped
After conducting a thorough digital audit, we created a content strategy for our client that revolved around food photography, behind-the-scenes glimpses, and videos showcasing the restaurant's atmosphere. This content was pushed out on various digital touchpoints such as social media, the website, review pages, local business listing pages, and local publications. We also created a content calendar to ensure the content was consistent and aligned with the client's narrative.
Outcome
Bold x Collective's strategy yielded a 17.2% increase in the 20-35-year-old age group market, who were the target audience. We then implemented a "social paying" tactic, where customers who shared a post and tagged the restaurant location on their social media received a 10% discount on their bill. This encouraged the creation of user-generated content and improved the customer experience. Customers were happy to receive a discount for creating content and sharing their expertise. The restaurant was able to upsell customers while they were in the restaurant, making up for the 10% discount. This led to an increase in revenue of 28.7% over 3.5 months.
By combining great food, excellent service, and a unique customer experience, Bold x Collective helped position our client's restaurant as an experience that can't be replicated through an app. It increased its revenue by differentiating itself from the competition.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call us. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Bookings +60% for a Cosmetic Dentist
76.4% Retention, Bookings +60%
Services and Results
Customer Experience (CX), Digital Marketing, Conversion Optimization, Website Design
76.4% Retention, Bookings +60%
Pain Points
A renowned cosmetic dentist from Europe wanted to expand his reach to Toronto, Canada. As his first office in the country, he was concerned about generating leads and retaining clients.
Goals and Objectives
We aimed to create a customized customer experience strategy to increase brand awareness, generate leads, and improve client retention.
How Bold x Collective Helped
We implemented a three-pronged approach to achieve our goal: website design, content marketing, and paid digital media. Our team designed a sleek, minimalistic, and user-friendly website that showcased our client's trust indicators, including testimonials. We also created a self-booking plugin, making it easy for clients to schedule appointments on their desktop or mobile devices.
We ran geo-targeted Google and social media ads to drive traffic and increase leads. Our focus was on high-priced cosmetic procedures such as dental implants and veneers.
Outcome
After six months of launching the new location in Toronto, the clinic's retention rate is 76.4%, surpassing the industry average of 65%. The percentage of bookings available each month averages 34.8%, meaning that 65.2% of time slots are booked. Our digital marketing efforts helped to create a positive brand image and expand our client's reach to new audiences.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call us. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
21.2% ROI for a Top Online Retailer in North America
CSAT +22%, ROI 21.2%, NPS +100%
Services and Results
Customer Experience (CX), Customer Journey Mapping, Customer Persona Development
CSAT +22%, ROI 21.2%, NPS +100%
Pain Points
Our client, a top online retailer in North America, approached us with the challenge of improving customer satisfaction and loyalty while also reducing marketing costs. They recognized the importance of putting customers at the center of their operations, strategy, and marketing to achieve this goal. With a large and diverse customer base, our client needed a comprehensive understanding of their customer's needs and wanted to deliver an exceptional customer experience.
Goals and Objectives
Our goal was to help our client become more customer-centric by leveraging customer insights and implementing a customer-driven strategy. Our objectives included:
Creating buyer personas.
Establishing key customer experience metrics.
Optimizing critical touch points throughout the customer journey.
How Bold x Collective Helped
We started by creating surveys and sending them to a mixed group of customers, including one-time, moderate, and regular shoppers. Incentives such as gift cards were offered to encourage participation. Using the survey results, we were able to establish buyer personas and key customer experience metrics, including the customer effort score (CES), net promoter score (NPS), and customer satisfaction (CSAT).
We implemented initiatives to regularly collect customer feedback and measure these key metrics across critical touch points throughout the customer journey, such as the completion of checkout, order receipt, and order returns. This helped us continuously improve the customer experience and put the customer first.
Outcome
Over seven months, our client saw a significant improvement in key customer experience metrics. The customer effort score (CES) improved from 2 to 4.5, the net promoter score (NPS) improved from -10 to 20, and the customer satisfaction (CSAT) score improved from 43% to 65%. This resulted in an increase of 21.2% in sales over the same 7-month period. By leveraging customer insights and implementing a customer-driven strategy, our client was able to improve customer satisfaction and loyalty while also reducing marketing costs.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call us. We look forward to hearing from you.