324% Increase in Appointment Bookings in Four Months
Services and Results
Digital Strategy, Consulting, Website Design, Appointment Booking Integration
Scaling a Business to New Heights in Just 4 Months
Pain Points
Empathic Counselling Centre is a Toronto-based clinic specializing in anger management and intimate partner violence. Their focus is to help their clients with holistic treatment plans that apply to all anger styles. Despite being an established clinic, Empathic Counselling Centre faced several challenges that led to their search for a digital marketing agency. The clinic struggled with low online visibility, and its website did not attract enough traffic or conversions. They also lacked a streamlined digital experience, decreasing client engagement and retention. Finally, their SEO was not optimized to its full potential, resulting in poor search engine rankings and limited online reach.
Goals and Objectives
Empathic Counselling Centre approached Bold x Collective with a clear goal: to improve its digital presence and increase online traffic and conversions. To achieve this objective, Bold x Collective developed a tailored digital marketing strategy focused on streamlining the clinic's digital experience and optimizing its SEO for maximum impact. Our agency also aimed to increase the clinic's online visibility through targeted digital campaigns, ultimately increasing appointment bookings and client engagement.
Through collaboration and data-driven analysis, Bold x Collective achieved the clinic's objectives within a specified timeline. The improved digital experience and optimized SEO significantly increased website traffic, while the targeted digital campaigns boosted appointment bookings and client engagement. With Bold x Collective's help, Empathic Counselling Centre enhanced its digital presence and achieved its business goals.
How Bold x Collective Helped
Empathic Counselling Centre engaged Bold x Collective to enhance its digital presence and optimize its website. Our team began the project with extensive research to identify the most in-demand services offered by the clinic, which informed the creation of a targeted digital strategy to promote these services. In addition, we redefined the structure of service packages and digital workshops to better align with the clinic's target audience.
To elevate the clinic's website, we opted for a minimalist design approach that maintained the established brand aesthetic while improving the overall user experience. Our team carefully streamlined the website's structure and content to create a clean, organized look that facilitated easy navigation and quick access to crucial information.
To further drive website traffic, we leveraged the power of search engine optimization (SEO) to ensure that the clinic's website was easily discoverable by individuals seeking their services. By implementing a comprehensive SEO campaign, we captured more visitors seeking critical services offered by the clinic, leading to increased appointment bookings and overall business growth.
Outcome
After implementing the redesigned website and a comprehensive SEO strategy, the results of our efforts were truly remarkable. Within four months, the practice experienced a surge in client bookings, surpassing the previous maximum capacity. Integrating streamlined tools and optimized service selection further enhanced the user experience, increasing service demand. As a result, the practice is now expanding its team to meet the needs of its growing client base and opening a second location.
“Very professional, knowledgeable and friendly team. Willing to go the extra mile for you. I appreciate all the time that was put into my branding and helping me with thinking of next steps. Would recommend to anyone looking to improve their marketing.”
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