Boosting Sales with 9.9 Million TikTok Views
Services and Results
Social Media Strategy, Social Media Management, Content Creation
9.9 million TikTok views, 1,250% increase in social media engagement
Pain Points
Vinovation O2 Wine, a top brand in the aeration industry, approached Bold x Collective for assistance in entering the digital space. The brand recognized that it needed a robust online presence, hindering its ability to reach new audiences and increase conversions.
Goals and Objectives
Bold x Collective's primary goal was to help Vinovation O2 Wine build a solid online presence and increase social media engagement. The team crafted a strategic content marketing plan that included educational, aesthetic, scientific, and entertaining elements to attract and engage the target audience. The ultimate objective was to drive website traffic and increase conversions on their Shopify store.
How Bold x Collective Helped
The team at Bold x Collective carefully curated a highly strategic content marketing plan that incorporated educational, aesthetic, scientific, and entertaining elements to attract and engage the target audience. They produced viral videos that increased brand awareness and drove millions of viewers, increasing social media engagement and website visitors. The team also re-targeted future advertising opportunities to boost conversions further.
Outcome
Various videos produced for Vinovation O2 Wine drove millions of viewers. Vinovation's social media engagement increased by 1250%, increasing conversions on their Shopify store. The most viral TikTok video had 9.9 million views, 93,000 likes and 476 comments, 3,785 shares and 4,685 saves. Additionally, it brought an additional 2,158 followers. The second viral video produced by Bold x Collective resulted in 4.2 million views, 26,000 likes, 71 comments, 1,405 shares and 1,177 saves. This particular video resulted in 540 new followers. This outstanding performance increased website visitors and an opportunity to re-target in future advertising. Overall, the Bold x Collective content and social media strategy were a massive success for Vinovation O2 Wine.
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