Producing a Personal Brand with an Optimized Digital Experience
Services and Results
Brand Development, Website Development, Branding Photoshoot
An Elevated Brand and Digital Experience
Pain Points
The Ida Vivacqua Real Estate Group is an esteemed and successful real estate team based in Toronto, Ontario, with Head Agent Ida Vivacqua boasting a decade of experience in the industry. However, despite their exceptional track record, Ida Vivacqua realized that her personal brand had become stagnant and outdated. Seeking to modernize her and her team's image and optimize their digital presence, Ida Vivacqua approached Bold x Collective for their expertise in elevating personal brands to the next level.
Goals and Objectives
After examining the Ida Vivacqua Real Estate Group's current brand and website, the Bold x Collective team determined that Ida needed a complete rebrand. With that said, the goal ultimately became to create a modern brand paired with an innovative digital experience, to gain more trust from her target audience.
How Bold x Collective Helped
Based on our research, we developed a comprehensive brand strategy for Ida Vivacqua Real Estate Group Inc. This included a fresh colour palette and typography to elevate the brand's look and feel. Our team also created a brand-new website experience for Ida's team, complete with strategic, on-brand copy, to enhance the sales experience. We also set up and optimized her IDX for a seamless real estate experience. To further personalize the experience, we conducted a professional photoshoot for Ida Vivacqua Real Estate, complete with studio booking and makeup and provided creative direction throughout. Our mission was to create a seamless process for Ida while understanding her busy schedule.
Outcome
Ida's new, modern brand and website experience significantly increased organic website traffic and conversions. The enhanced digital experience and stunning brand design helped build trust with her target audience, increasing captured leads. Overall, our agency's work with Ida Vivacqua Real Estate Group resulted in a more elevated and sophisticated brand experience, delivering real results for the business. An innovative, modern approach can do wonders for a brand!
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