Boosting Conversions by 300% In the Local Culinary Scene
Services and Results
Digital Marketing, Website Development, Business Strategy
Conversions +300%
Pain Points
The Pasta Corner, a trusted supplier of top-quality pasta to restaurants in Toronto since 1989, experienced a significant challenge when the COVID-19 pandemic hit. With the restaurant industry in decline, they had to pivot their focus to their takeout and delivery services. Still, they needed an established website or e-commerce option for online ordering. This is where Bold x Collective stepped in to help.
Goals and Objectives
The main objectives of The Pasta Corner were to establish an online presence, create an e-commerce platform for online ordering, and increase brand awareness to drive more online orders.
How Bold x Collective Helped
Bold x Collective worked fast to create a new website for The Pasta Corner, with an online menu, order form, and delivery options for their takeout and grocery items. The website also featured a curbside pickup option for customers who preferred that method. The Bold x Collective team also launched digital marketing campaigns to increase brand awareness and drive more online orders. The most successful campaign launched for the Pasta Corner was a Google Ads campaign which generated a lot of traffic. Additionally, Bold x Collective launched a brand awareness giveaway that generated 500+ new followers in one week.
Outcome
The Pasta Corner successfully launched a new, modern website that generated online orders and established a robust online presence. With 6,085 actions taken from the ad campaigns alone and a 300% increase in conversions, their brand awareness and online sales saw significant growth. Bold x Collective's efforts helped The Pasta Corner overcome a major challenge and adapt to the pandemic's changing market conditions.
“Amazing to work with! Very knowledgeable and quick to respond.”
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