Fashion content that earns its place.
Production and performance for a contemporary Canadian fashion brand with a clear aesthetic and a growing commercial ambition.
Client: Confidential
Year: 2024, 2025
Services
- Video Production
- Short-Form and Social Video
- Creative for Performance
Results
750K+
Total content views
Multi-Channel
Paid social across Instagram and TikTok
What happened
A Canadian fashion designer built a cruelty-free, contemporary, and visually considered brand. The brand had a loyal audience and a product that stood apart. The gap was between how the brand looked in real life and how it was being communicated online.
We approached the brief from both ends simultaneously. The content needed to serve the brand. It also needed to work commercially. Those two things are not in conflict, but they require a strategy that accounts for both from the start.
A video strategy was developed around the current collection, with each piece of content built to serve a specific function in the customer journey. Campaign videos were produced to elevate the brand and showcase the clothing in motion. Shorter-form content was created as a dedicated testing library for paid social deployment.
The content was integrated directly into the e-commerce platform, allowing customers to see the clothing worn before they purchased. Ad campaigns were built around the content and deployed across Instagram and TikTok targeting audiences with demonstrated interest in contemporary and sustainable fashion.
Total views exceeded 750,000. Engagement and conversion rates increased across both organic and paid channels.