From the mat to doubling revenue in thirty days.
SEO and CRO for a sustainable e-commerce brand that had the audience but not the programme to convert it.
Client: Confidential
Year: 2022, 2023, 2024
Services
- SEO
- Performance Creative
- Full-Funnel Performance
- Conversion Optimization (CRO)
- Lifestyle and Retention
Results
100%
Revenue increase within 30 days
5.73%
Conversion rate achieved
900+
Targeted clicks delivered in the campaign window
What happened
Years in market. A product with genuine values and a customer base that believed in them. The brand had done the hard work of building something worth buying. The digital programme was not translating that into consistent, compounding revenue.
We started with an audit across three areas: SEO performance, website conversion rates, and existing campaign history. The diagnosis was specific. Organic search was underperforming its potential. The website was creating unnecessary friction in the purchase journey. The seasonal demand window in December was not being captured properly.
Conversion optimization adjustments were made first, removing the friction points between landing and purchasing. SEO gaps were addressed to improve the quality and volume of organic traffic arriving at the site. A December campaign was then built as one coordinated full-funnel programme to capture peak seasonal demand: CPC ads to drive qualified traffic, retargeting to recapture engaged visitors, and email to convert both new and returning customers, each briefed from a single creative strategy rather than run as separate channels.
Revenue increased 100% within 30 days of the campaign going live. Conversion rate reached 5.73%.