Innovation without identity is just a good idea.
Brand strategy, website design, and content for a premium drinks brand with a genuinely new idea and no way to communicate it.
Client: Confidential
Year: 2023, 2024
Services
- Photography
- Video Production
- Lifecycle and Retention
- Website Design and Build
- Brand Strategy and Positioning
Results
2,655%
Increase in website traffic
Full Brand Strategy
Strategy, Visual Identity, Photography, Video Production
What happened
A premium wine brand invented something genuinely new. A device that aerates wine in a way that changes the drinking experience in a way that is immediately noticeable. The kind of product that converts sceptics on the first use. The brand around it did not reflect any of that credibility.
We started with a brand discovery process to understand the product properly, map the competitive landscape, and identify the positioning that would resonate with both the wine enthusiast and the gifting market. From there we built everything.
The visual identity was developed around the tonal language of wine itself, with a colour palette drawing on red, rose, and white. Typography, logo, and overall brand system were all designed to sit comfortably in the premium segment without overreaching. The brand voice was built to be knowledgeable but not exclusionary.
A new website was designed and built around the purchase journey, with copywriting that communicated both the innovation and the experience of using the product. Product photography was produced to give the brand a visual language that could work across packaging, digital, and editorial contexts.
An email marketing programme was introduced to capture and convert interest over time, with sequences built for new visitors, returning customers, and lapsed audiences.
Website traffic increased 2,655% following the launch of the new brand and platform.