324% more bookings in 4 months.
A health and wellness practice with a strong clinical reputation and a digital presence that was not reflecting it.
Client: Confidential
Year: Undisclosed
Services
- SEO
- Paid Search
- Conversion Optimization (CRO)
- Performance Creative
Results
324%
Increase in appointment bookings
4 months
Objectives achieved in 4 months
What happened
The practice had years of clinical experience, a genuine specialism, and a strong word-of-mouth reputation in its community. None of that was being amplified by its digital presence. New patient inquiries were inconsistent. The website was not converting the traffic it was receiving. Search rankings for the practice's priority services were weak.
We began with an audit rather than assumptions. SEO performance, website conversion rates, and the existing paid media history were all reviewed to establish a clear picture of where the gaps were and which ones would move the needle fastest.
Search visibility was rebuilt around the services with the highest commercial value to the practice and the highest intent from prospective patients. The website was restructured to reduce friction at every stage of the booking journey, from landing page to confirmed appointment.
A paid search campaign was built and deployed to drive qualified local traffic to the optimized conversion path, with creative and messaging built around the search intent behind each priority service. Each element of the programme was built to work with the others rather than in isolation.
Appointment bookings increased 324% over the following four months. The programme has continued to compound since launch.