Launched in Canada. Sold out at Sephora.
A K-beauty brand’s Canadian market entry, from zero to sold out in one fiscal year.
Client: Aestura
Year: August 2025 to Ongoing
Services
- Market Entry
- Paid Social
- Performance Creative
- Video Production
Results
27.8M+
Impressions across Meta and TikTok
$0.28
Blended CPC across all campaigns/p>
+300%
Above sales targets with three months to spare
What happened
A globally recognised K-beauty brand arrived with an ambitious brief. Launch in Canada. Build awareness from scratch in both English and French markets simultaneously. Drive sell-through at Sephora across a full range of hero products.
We built the paid social programme from the ground up. Bilingual campaigns ran in parallel across Meta and TikTok, each genuinely adapted to the audience rather than translated. English and French Canada have different search behaviours, different cultural moments, and different creative sensibilities. The campaigns reflected that.
The media strategy was structured around the Sephora retail calendar. Sale events, hero product launches, and seasonal windows each received dedicated campaign architecture with creative built specifically for the moment. Every dollar had a commercial purpose.
Creative strategy centred on product education and social proof. The media strategy centred on sell-through. Both worked together rather than in parallel.
Over the fiscal year, the brand generated 27.8 million impressions across Meta and TikTok at a blended CPC of $0.28. Sales finished the year at 300% above target with three months still remaining. Select hero products sold out both online and in Sephora stores across Canada.
The engagement has been renewed for the following fiscal year.