When the experts need an expert.
How a leading Canadian PR agency took the top position in search and in AI.
Client: Blend PR
Year: Ongoing
Services
- SEO
- Local and Multi-Market SEO
- AI Search Optimization
Results
Ranked #1
in Toronto and Montreal
AI Visible
Featured across major AI search engines
Full Stack
End-to-end search and visibility programme
What happened
Blend PR came to us with a clear understanding of what was needed. They knew their category, their competitors, and the standard they wanted to reach. The question was whether their digital presence was doing justice to the agency they had built.
We started with a full technical audit. Site architecture, Core Web Vitals, page speed, schema markup, and internal linking structure were all assessed before a single change was made. The gaps were specific and addressable.
Technical SEO was rebuilt to meet the standards that Google and AI engines now apply. On-page optimization followed, with a keyword strategy built around the terms their prospective clients actually search for rather than the terms the agency assumed they would.
Local SEO was built out across Toronto and Montreal separately, recognising that each market has distinct search behaviour, different competitive dynamics, and different local authority signals that need to be built independently.
AI Search Optimization was introduced to ensure Blend PR began appearing in AI-generated answers and conversational search results. A growing share of agency discovery now begins in AI-generated summaries. Blend PR is present in those summaries.
They now rank number one in both cities for their most competitive keywords. When agencies need to be found, we make sure they are.