The waitlist was filled before the launch.

Performance marketing for a pre-construction development competing in one of Canada's most competitive real estate markets.

Client: Confidential
Year: 2024, 2025

Services

• Paid Social
• Full-Funnel Performance
• Creative for Performance
• Measurement and Attribution
• Lifestyle and Retention

Results

450+

Registrations in 90 days

$14

Cost per lead vs $20-$50 benchmark

18%

Lead to appointment conversion rate

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What happened

Pre-construction real estate is a category where the cost of acquiring a qualified lead typically runs between $20 and $50 in the GTA. The project needed buyers and investors who would register, show up to consultations, and move toward purchase. The brief was to generate volume without sacrificing quality, and to do it significantly more efficiently than the market average.

We mapped two distinct audiences from the start: local end users looking for their primary residence or a long-term hold, and investors evaluating the project on yield and exit timeline. Each audience needed different messaging, different creative, and different follow-up sequences.

A dedicated library of video assets was built and tested at the top of the funnel to build awareness of the project and establish its credibility before asking for any commitment. Lead generation forms were introduced once audiences had been warmed sufficiently to make a registration a genuine expression of interest rather than passive curiosity.

Retargeting sequences were layered across every touchpoint in the funnel. Anyone who had engaged with campaign content, visited the landing page, or partially completed a registration form was followed up with specific messaging designed to address the objection or hesitation most likely at their stage.

Campaign performance was monitored and optimised daily throughout the 90 days.

450 registrations were generated at a cost per lead of $14, between 40 and 70% more cost-efficient than the GTA benchmark. 18% of those leads converted to appointments, well above the industry average of 10 to 15%.