A growth agency for the brands that mean it.
Up to 30 minutes with our senior team. Leave with the first three moves we would make. No obligation.
Trusted by 300+ brands
Award-winning
Seven markets
Since 2017
Trusted by 300+ brands Award-winning Seven markets Since 2017
Where it all comes together.
Bold x Collective is a growth agency for consumer brands across Canada, the United States and the United Kingdom. We work with fashion, beauty, luxury, wellness, hospitality and retail brands that want growth they can measure, not activity they cannot.
One senior team runs strategy, performance marketing, search and visibility, content and social, production, and digital experience and commerce. The thinking and the execution never get separated, which is where most agencies lose the result.
Brands we’ve worked with
Select work
A few examples of the thinking behind the work.
What we do
Brand strategy and positioning
Positioning, audience research and a growth roadmap the rest of the work is measured against. Strategy comes first, because nothing else is worth building on a guess.
Brand Strategy and Positioning · Audience Research · Customer Journey Mapping · Market Entry · Growth Roadmapping · Strategic Advisory
Performance marketing and advertising
Paid social and paid search built around a defined outcome, not ad spend. Campaigns are measured against revenue and cost per acquisition, with attribution set up before the first dollar is spent.
Paid Social · Paid Search and PPC · Full-Funnel Performance · Performance Creative · Measurement and Attribution
SEO and AI search visibility
Technical SEO, content and digital PR that build visibility on Google and in AI answers, across one market or many.
SEO · AI Search Optimization · Digital PR and Earned Media · Local, Multi-Market and International SEO
Social media and content marketing
Social strategy, content and creator partnerships, managed day to day and planned alongside performance, so engagement turns into something measurable.
Social Strategy · Social Media Management · Content Strategy + Editorial · Content Writing · Creator and Influencer Strategy
Video and photo production
Campaign shoots, short-form video, product photography and podcast production, planned and directed by our team and built for how each piece will be used.
Video Production · Short-Form and Social Video · Photography · Audio and Podcast Production · Creative for Performance
Website design and e-commerce
Websites and commerce builds designed to convert, with conversion optimization, UX audits and lifecycle programs that keep customers coming back.
Website Design and Build · Commerce Builds · Conversion Optimization (CRO) · UX Design and Experience Audit · Lifecycle and Retention · Site Performance and Support
Where we work
Toronto is Canada's largest market and one of the most multicultural cities in the world. That makes it a hard audience to speak to with one message. A campaign that lands in Yorkville can miss in Scarborough, and a brand that works in Liberty Village may need a different story in Markham. We plan targeting, messaging and search around who the customer actually is.
It is also the gateway to the Canadian market. International brands entering Canada usually start here, and the details matter: pricing in Canadian dollars, English and French requirements, retail partners and a different media mix from the US. We have taken brands through that entry, including a K-beauty launch that sold out at Sephora.
The calendar shapes the work too. Toronto International Film Festival brings a global audience every September, the holiday season drives retail, and the short summer is when hospitality brands earn their year.
Where we work
Toronto is Canada's largest market and one of the most multicultural cities in the world. That makes it a hard audience to speak to with one message. A campaign that lands in Yorkville can miss in Scarborough, and a brand that works in Liberty Village may need a different story in Markham. We plan targeting, messaging and search around who the customer actually is.
It is also the gateway to the Canadian market. International brands entering Canada usually start here, and the details matter: pricing in Canadian dollars, English and French requirements, retail partners and a different media mix from the US. We have taken brands through that entry, including a K-beauty launch that sold out at Sephora.
The calendar shapes the work too. Toronto International Film Festival brings a global audience every September, the holiday season drives retail, and the short summer is when hospitality brands earn their year.
Industries we know our way around
Fashion, Beauty, and Luxury
Brand, content and performance for labels that need to grow without diluting what makes them desirable, from indie beauty to heritage luxury.
Health and Wellness
Local SEO, paid search and booking-focused websites for clinics, practices, studios and wellness brands that need a full calendar.
E-Commerce and Retail
Conversion optimization, lifecycle email and paid social for online stores and retailers that need revenue, not just traffic.
Hospitality and Lifestyle
Social, content and production for restaurants, hotels and lifestyle brands that need full rooms, not just followers.
Consumer Products and CPG
Positioning, paid social, retail and e-commerce growth for food, beverage and consumer brands competing for shelf space and screen time.
Our approach
Every engagement starts with the thinking: who the brand is for, where it should sit, and what has to be true for it to grow. Strategy and search usually come first. Performance, content and production follow for brands ready to scale, and digital experience work wherever a website or checkout is costing a brand its conversions. Every part of the work is measured against the same goal.
Ready when you are.
Book a strategy session with our senior team. Up to 30 minutes, built around your brand and your project. Leave with the first three moves we would make, with no obligation.
Frequently asked questions
Questions brands ask before working with us.
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We are a growth agency for consumer brands. One senior team runs strategy, performance marketing, search and visibility, content and social, production, and digital experience and commerce, built as one system.
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We work with brands in Toronto, New York, Chicago, Miami, Los Angeles, Montreal and London, and with brands across Canada, the United States and the United Kingdom.
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Up to 30 minutes with our senior team, built around your brand and your project. Before the session, we send a short questionnaire so we come prepared. You leave with the first three moves we would make. If there is a fit, we follow up with a proposal showing how we would run them.
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Every engagement is scoped around the brand and its goals. We walk through the options once we understand what the brand needs, usually after the strategy session.
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Yes. We help brands move between markets, from Canada into the United States or the United Kingdom, and the other way. The work starts with how the new market buys, then adapts positioning, search, paid media and content to fit it. The same senior team runs it from start to finish.