content strategy

Overview

Have you heard the saying “content might be king, but context is queen”? It means content is always going to be the money maker no matter what the platform. Before digital, context didn’t matter as much as it does now. To create and market relevant content now, you need context for you content, this means tapping into consumer culture to make your content more engaging and relevant. This is one of the reasons why inbound marketing is so important to developing strong brand awareness, and should be a key tool in your overall digital marketing strategy.

Brands spend time, energy, and money on creating content that is distributed across websites, blogs, social media platforms and various other digital touchpoints. A well-structured digital content strategy ensures that content across all digital touchpoints is aligned with your overall marketing goals, brand and has the perfect balance of quality content with context.

Are you trying to attract a certain target audience? Our content strategy process begins by initiating brand research to create customer personas so we can understand who your customers are, what kind of content they enjoy and on which platforms they prefer to consume that content along their customer journey.

Your content strategy should always have a mix of various digital touchpoints for your target audience to interact with your brand. We look for ways to optimize content depending on where your target audience is in their customer journey and feed them the content to move them along the path to conversion.

How it benefits you

• Reduced marketing costs

• Lower customer acquisition costs

• Build more trust and loyalty

• Attract website traffic

• Convert visitors into leads

• Nurture leads into customers

• Increase customer lifetime value

• Improve organic search rank