Boosting Sales with 9.9 Million TikTok Views
9.9 Million TikTok Views, 1,250% Increase in Social Media Engagement
Services and Results
Social Media Strategy, Social Media Management, Content Creation
9.9 million TikTok views, 1,250% increase in social media engagement
Pain Points
Vinovation O2 Wine, a top brand in the aeration industry, approached Bold x Collective for assistance in entering the digital space. The brand recognized that it needed a robust online presence, hindering its ability to reach new audiences and increase conversions.
Goals and Objectives
Bold x Collective's primary goal was to help Vinovation O2 Wine build a solid online presence and increase social media engagement. The team crafted a strategic content marketing plan that included educational, aesthetic, scientific, and entertaining elements to attract and engage the target audience. The ultimate objective was to drive website traffic and increase conversions on their Shopify store.
How Bold x Collective Helped
The team at Bold x Collective carefully curated a highly strategic content marketing plan that incorporated educational, aesthetic, scientific, and entertaining elements to attract and engage the target audience. They produced viral videos that increased brand awareness and drove millions of viewers, increasing social media engagement and website visitors. The team also re-targeted future advertising opportunities to boost conversions further.
Outcome
Various videos produced for Vinovation O2 Wine drove millions of viewers. Vinovation's social media engagement increased by 1250%, increasing conversions on their Shopify store. The most viral TikTok video had 9.9 million views, 93,000 likes and 476 comments, 3,785 shares and 4,685 saves. Additionally, it brought an additional 2,158 followers. The second viral video produced by Bold x Collective resulted in 4.2 million views, 26,000 likes, 71 comments, 1,405 shares and 1,177 saves. This particular video resulted in 540 new followers. This outstanding performance increased website visitors and an opportunity to re-target in future advertising. Overall, the Bold x Collective content and social media strategy were a massive success for Vinovation O2 Wine.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
1,000% Increase In Engagement for Toronto's Longest Running Jazz Club
Increasing Social Media Engagement and Venue Traffic
Services and Results
Social Media Strategy, Social Media Management, Email Marketing
1,000% increase in social media engagement
Pain Points
The Rex Hotel Jazz & Blues Bar, a legendary jazz club in Toronto, faced a significant digital challenge. Despite hosting some of the world's most outstanding musicians and Canada's finest jazz musicians, the club needed to gain the digital traction it deserved. The Rex realized that its engagement needed to be improved digitally, lacking social media engagement and no consistent email marketing. This lack of digital presence led to reduced attendance at the club and the need for a sophisticated marketing strategy to help The Rex regain its digital presence.
Goals and Objectives
Bold x Collective, a leading digital marketing agency, was approached to enhance The Rex's digital presence. The agency's primary objective was to create a digital strategy to help increase The Rex's online engagement and drive attendance at the club. The strategy needed to focus on growing The Rex's social media platform through engaging content involving both artists and audiences and launching an email marketing incentive to keep the target audience engaged long-term.
How Bold x Collective Helped
Bold x Collective put together a carefully curated digital strategy for The Rex, focusing on growing The Rex's social media platform. The agency created engaging content for social media platforms involving artists and audiences, increasing exposure online. Bold x Collective also launched an email marketing incentive and platform to keep the target audience engaged long-term.
Outcome
The digital marketing strategy developed by Bold x Collective resulted in excellent results. The creative content and frequent update of shows generated a solid increase of 6,500 followers on Instagram, 8,000 likes on Facebook, and 4,500 followers on Twitter. The engagement on The Rex's social media platforms increased by 1000%, resulting in user-generated content pumped out by The Rex's patrons, leading to immaculate social proof. This drove an increase in club attendance, with an increase in Shopify ticket sales. The email marketing audience also grew a solid 628% through The Rex's online shop on Shopify, which increased Shopify ticket sales. Overall, the strategy by Bold x Collective was a massive win for The Rex, leading to increased attendance and a more robust digital presence.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
3,000%+ Engagement for an Arts & Music Festival
3000%+ Social Media Engagements and a Record-Breaking Festival Audience
Services and Results
Digital Strategy, Digital Marketing, Ad Campaign Management
3000% increase in social media and a record-breaking festival audience
Pain Points
Vibrant Brampton is a diverse music festival that occurs once a year, with thousands to millions of viewers. Due to the pandemic, the festival was forced to go virtual, resulting in a digital festival different from the usual. However, in 2022, Vibrant Brampton hosted its first outdoor festival in two years and needed to get everyone back in person. They faced the challenge of attracting a larger audience and making up for the previous year's losses.
Goals and Objectives
Vibrant Brampton wanted to attract a larger audience to their outdoor festival than in previous years and compensate for the losses incurred during the pandemic. They needed to create a buzz around the event, generate more online traffic, and ensure people came to the festival.
How Bold x Collective Helped
Bold x Collective developed a sophisticated marketing plan and campaign that targeted Vibrant Brampton's desired audience. The team created and ran ads that attracted thousands of people to the festival using social media platforms like YouTube, Facebook, and Instagram. They also collaborated with influencers and bloggers to spread the word and create a buzz around the event. Bold x Collective's marketing strategy included stages: pre-festival, during, and post-festival.
Outcome
Bold x Collective's efforts led to a highly successful outdoor festival for Vibrant Brampton. The festival grounds were packed, and the team saw a 3000% increase in online traffic compared to their digital efforts for the 2019 outdoor festival. The festival's attendance surpassed the previous year's numbers, and Vibrant Brampton has since re-hired Bold x Collective's marketing team for future events.
In conclusion, Bold x Collective's digital marketing strategy successfully achieved Vibrant Brampton's goals and objectives by delivering a highly sophisticated marketing plan and campaign that increased the festival's attendance and online traffic. Their creative content and targeted ad placement ensured Vibrant Brampton's message reached the right audience and successfully captured their attention.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
3,450% Increase in Social Media Engagement On a Professional TikTok Brand
Accelerating Social Media Growth for a Doctor
Services and Results
Social Media Strategy, TikTok Management, Content Strategy, Influencer Marketing, Brand Partnerships
+3,450% social media eNGAGEMENT
Pain Points
Dr. Samir Gupta, the brains behind The Feed with Dr. G, faced a challenge that many scientists and researchers face. While the world is fascinated by science, there needs to be more scientific knowledge and the general public's understanding of it. Dr. G's vision was to bridge this gap by creating a platform to make science education accessible and understandable for everyone. However, he needed a marketing partner to help him take his idea to the masses.
Goals and Objectives
Dr. G had a clear objective when he approached Bold x Collective - to create a brand that would educate the public on health and science clearly and concisely. He wanted to grow his digital presence, increase his followers, and become an influencer in the science education space. Bold x Collective's task was to develop a brand strategy to help him achieve these goals.
How Bold x Collective Helped
Bold x Collective started by developing a brand strategy that would resonate with Dr. G's audience. The team chose a blue colour scheme that represented trust and was ideal for the medical industry. They then designed a website that was easy to navigate and highlighted Dr. G's mission. Next, the team assisted Dr. G with social media strategy and management. Bold x Collective focused on finding trending health, science, and wellness topics that would drive engagement on all his platforms. The team also used artificial intelligence to brainstorm some of the best topics to create high-quality content that resonated with his audience.
Outcome
Dr. G's digital presence has grown exponentially since partnering with Bold x Collective. He witnessed a 3,450% engagement in the last eight months since launching his brand on TikTok and YouTube Shorts. Dr. G has 30,000 followers on these platforms, and his following is growing rapidly. Dr. G has also had the opportunity to partner with some fantastic digital organizations as an influencer. Bold x Collective's strategy of finding trending topics and creating engaging content has helped Dr. G's digital presence thrive. The Feed with Dr. G is a prime example of how a collaboration between a visionary scientist and a marketing team can create a brand that educates and inspires.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Improving a Personal Brand Experience on Social Media
Empowering Holistic Wellness by Transforming a Personal Brand on Social Media
Services and Results
Social Media Strategy, Creative Direction, Photography
Crafting a Vibrant Online Presence for Holistic Fitness Coach Carlie Dusome
Pain Points
Carlie Dusome is a holistic fitness coach who helps women achieve natural healing. However, she faced a challenge with increasing her brand's visibility and attracting new clients through her social media accounts. As a result, she began to search for media agencies that could assist her with her marketing and social media struggles. That's when she stumbled upon Bold x Collective, the team she turned to for her brand visibility and social media marketing.
Goals and Objectives
Carlie Dusome's mission is to increase brand visibility, boost engagement, and attract more clients within the female-mom-fitness realm. She strives to establish a strong online presence by educating, promoting a holistic lifestyle, and creating a supportive community that celebrates body positivity and self-love.
How Bold x Collective Helped
Carlie Dusome sought the assistance of the Bold x Collective team to help her with her holistic lifestyle coaching business. The team started by conducting extensive market research to understand the industry and Carlie's brand direction thoroughly. They identified the pain points of Carlie's potential clients and used this information to develop a well-thought-out social media strategy.
The social media strategy was designed to resonate with Carlie's target audience and included extensive research on the target audience itself. The team also conducted a competitive analysis to understand the strengths and weaknesses of Carlie's competitors and how she could differentiate herself from them. In addition, the team identified content themes that would appeal to Carlie's target audience and created a content plan that aligned with these themes.
The Bold x Collective team designed mood and vision boards to bring Carlie's vision to life. They worked closely with Carlie to create visually appealing content, which included creative direction and photography. The result was a stunning representation of Carlie's holistic lifestyle vision. The team captured stunning images that showcased Carlie embracing her healthy living.
Outcome
Carlie's comprehensive social media strategy and photoshoot were made possible with the help of the Bold x Collective team. The strategy aims to promote a holistic lifestyle that includes healthy living, mindful eating, and positive body image. Carlie's social media feed showcases her brand and attracts clients interested in her holistic and healthy lifestyle coaching. Since implementing her new strategy, Carlie has experienced an incline in lead generation with an organic approach to social media with appealing content that resonates with her audience. It’s safe to say that the social media strategy was a true success for this personal brand.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
One-Million Content Views Featuring Mike Holmes and HGTV Takeover
Producing Content for a Collaboration Between Mike Holmes, HGTV and Gregory Signs
Services and Results
Content Strategy, Video Production, Drone Filming
Over One-million Video Views
Pain Points
Gregory Signs, a leading signage company in Canada, was tasked with creating and installing signage for Improve Canada's largest home improvement center. To promote the event, Mike Holmes, a renowned TV personality in the home renovation industry, was brought in to unveil the signage. Gregory Signs wanted to document the entire process from start to finish for marketing purposes.
Goals and Objectives
The objective was to create a visually stunning video showcasing the design and production process of the signage and the complete installation process. The goal was to capture the attention of potential customers and showcase Gregory Signs' capabilities.
How Bold x Collective Helped
Bold x Collective collaborated with Gregory Signs and Improve Canada to capture the entire process of creating and installing the signage. They structured the entire video production from start to finish, creating a solid vision for the commercial. The team spent a week on-site capturing beautiful footage and time-lapses to showcase the signage.
Outcome
The resulting video showcased creating and installing the signage, with stunning visuals and impressive time-lapses. It captured the attention of potential customers and showcased Gregory Signs' capabilities. The video was shared online on multiple platforms and received over one million views, generating significant brand awareness for Gregory Signs. The project was a success, and Bold x Collective was proud to have been a part of it.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
2,497 Leads in One Month for a Dance Academy
Producing and Marketing a Dance Academy to Boost Conversions
Services and Results
Digital Marketing, Email Marketing, Social Media Marketing, Landing Page Development
2,497 Leads in One Month Launching and Marketing a Digital Academy
Pain Points
The Sultan’s Tent & Café Moroc, a Toronto-based restaurant, has served authentic Moroccan cuisine and entertainment for over 20 years. However, with the outbreak of COVID-19, they were forced to close down as per city guidelines. The restaurant had to pivot its business model to keep the brand alive while respecting restrictions.
Goals and Objectives
The goal was to keep the Moroccan culture alive while respecting the pandemic restrictions. To achieve this, Bold x Collective assisted the restaurant in launching a takeout & delivery menu, a gift basket program, and a unique dancing experience called Sultana Dance Academy. The objective was to create a strategy for the newly launched academy and promote it through various digital marketing channels.
How Bold x Collective Helped
Bold x Collective created a strategy for promoting the newly launched Sultana Dance Academy. The strategy involved:
Promoting in-person and online video classes.
Creating a strategic landing page with a sign-up option.
Designing all digital marketing collateral.
Implementing an email marketing strategy and social media management for lead generation.
Outcomes
The Sultan’s Tent team was amazed by the results. Within one week, the team received 36 sign-ups for the academy. Within one month, they achieved 2,497 actions and 170,683 impressions for Sultana Academy.
“Professional, creative and detail oriented. Love working with them.”
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Marketing An Online Festival with 2.5 Million Impressions
Driving Traffic for a Digital Festival
Services and Results
Video Production, Art Direction, Digital and Social Media Marketing, Facebook Live Show Production and Email Marketing
2.5 Million Viewers
Pain Points
Vibrant Brampton is Brampton's largest multicultural festival, and in 2020 and 2021, the festival had to go digital due to COVID-19 restrictions. The organizers contacted Bold x Collective to produce the entire online show and provide digital marketing and social media management to ensure the show received the engagement it deserved.
Goals and Objectives
The goal was to produce an engaging online festival that could attract as many viewers as possible and to ensure that the festival received the exposure it deserved through digital marketing and social media management.
How Bold x Collective Helped
Bold x Collective took on the challenge of producing the online festival, scheduling a mix of local and international artists to perform alongside the already sourced artists worldwide. The team booked a studio and rigged it with four camera angles, lighting, and all the audio equipment needed to capture a live performance in its finest form. The recording process spanned over a month, and the content editing process had several crucial steps. Bold x Collective also developed a highly efficient digital marketing and social media strategy built upon analytics, re-targeting, re-marketing, and digital ads to drive traffic to the show and keep the audience engaged.
Outcome
The 2021 online festival was the best-performing show in the last six years, with 2.5 million viewers over three days. Bold x Collective's strategy successfully drove traffic to the show and kept the audience engaged. The digital festival was a huge hit and will be back next summer with Bold x Collective back in the production seat.
“Raven, Amni and rest of their team were great to work with. We run a summer festival. But due to covid-19 it was cancelled and was substituted with 100% digitally streamed content over social media. The team at Bold X Collective helped us with social media marketing along with SEO and SEM. The digital festival which ended recently garnered lot of social media views and engagement mainly through organic marketing strategy and helped it become one of the largest viewed festivals in Canada.”
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Launching a Successful Restaurant Campaign Generating 2,254 Actions in Four Weeks
Using SEM, PPC and Content Creation to Increase Restaurant Traffic
Services and Results
Digital Marketing, Social Media Marketing, Ad Campaign Management
2,254 actions during a 4-week campaign
Pain Points
Café Diplomatico, a popular restaurant in Little Italy known for its 'Fight the Winter Blues' campaign, wanted to generate more foot traffic and increase overall social media engagement during the campaign. With over 50 years in business and a large customer base, Cafe Diplomatico had valuable information to leverage for a successful digital marketing campaign.
Goals and Objectives
The Bold x Collective team was tasked with developing a digital marketing strategy to drive local foot traffic for breakfast, widen the target audience for dinner, and increase social media engagement during sports events.
How Bold x Collective Helped
To meet Café Diplomatico's objectives, the Bold x Collective team created and implemented a digital strategy that consisted of social media marketing, strategic content production, and ad campaign development on Google and Facebook. The campaign was divided into three ad sets: breakfast, dinner, and sports events.
For breakfast, the team focused on driving local traffic by targeting customers within a specific radius of the restaurant. For dinner, they widened the target audience to reach more customers. The team created a content strategy for sports events that encouraged engagement and participation.
Outcome
The Bold x Collective's digital strategy succeeded, resulting in 2,254 actions (clicks, calls, and map actions) over four weeks. The campaign drove more foot traffic to the restaurant, and social media engagement during sports events increased. With the help of the Bold x Collective team, Cafe Diplomatico's 'Fight the Winter Blues' campaign was a success and was able to reach a wider audience.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Enhancing Online Presence and Engagement for Richmond Station
Engagements +87%
Services and Results
Social Media Audit, Social Media Strategy, Content Strategy
Engagements +87%
Pain Points
Richmond Station, a vibrant restaurant located in the bustling downtown core, owned by renowned Top Chef Canada Winner Carl Heinrich, sought to elevate its online presence to reflect its brand's authentic and organic essence. While the restaurant enjoyed a constant influx of satisfied customers, Carl recognized the need to extend the restaurant's energy and lively atmosphere into the digital realm. He approached Bold x Collective, a trusted provider of comprehensive digital marketing solutions, to address this challenge.
Goals and Objectives
The primary goal was to establish an authentic and engaging online presence for Richmond Station, aligning it with the restaurant's unique subway-themed concept and its commitment to exceptional hospitality. Carl Heinrich aimed to capture the attention of his target audience and encourage them to consume and engage with the restaurant's online content actively. Bold x Collective embarked on a thorough research phase to achieve these objectives.
How Bold x Collective Helped
Bold x Collective initiated the project by conducting extensive research on successful strategies employed by other restaurants and industry-related businesses. This research was a foundation for developing a tailored social media strategy resonating with Richmond Station's desired audience. The subsequent social media audit delved into all relevant platforms, scrutinizing various aspects such as content types, optimal posting times, practical hashtag usage, geotagging, engagement levels, and compelling captions. Additionally, the evaluation extended to analyzing the utilization of stories and short-form content, pinpointing ways to captivate and drive action from the audience.
The resulting strategy was divided into two core components. First, a comprehensive social media strategy was devised, focusing on the best content types to share, leveraging timing and geotagging techniques, optimizing captions to boost engagement, and harnessing the power of short-form content, including stories, to pique interest and drive audience participation. Furthermore, Bold x Collective revealed its insider knowledge of running giveaways and promotions to enhance audience engagement.
In the second part of the strategy, the focus shifted to optimizing the implementation of Facebook ads within Richmond Station's social media strategy. Bold x Collective provided valuable insights on the most effective ad formats, ensuring optimum return on investment (ROI) by maximizing engagement and reducing ad-spend. Moreover, the team recommended utilizing targeted ads to promote seasonal or monthly specials, effectively increasing foot traffic during specific periods.
Outcome
With the social media guide crafted by Bold x Collective, Richmond Station witnessed an immediate surge in social media engagement. The carefully curated strategy set the restaurant up for long-term digital success. By implementing the recommendations provided, Richmond Station experienced heightened visibility, improved audience interaction, and increased brand recognition. New and existing customers were captivated by the restaurant's authentic online presence, which effortlessly mirrored the lively ambiance and commitment to excellence found within its physical walls.
Through the collaboration with Bold x Collective, Carl Heinrich achieved his vision of representing Richmond Station's unique energy and culinary prowess in the digital realm. The restaurant is a shining example of successfully translating a vibrant dining experience into a captivating online presence, engaging with a wider audience and fostering lasting customer loyalty.
“They met me at the restaurant, gave excellent critical feedback about our current systems and provided a beautiful, well thought-out strategy for our team to focus going forward. I would recommend Bold x Collective to any company interested in strengthening their brand and online appeal.”
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
3,000+ Engagements in One Week For a Toronto Pop-Up Event
Using Strategic Content to Drive Traffic
Services and Results
Video Production, Content Production, Influencer Marketing
3,000+ engagements in one week
Pain Points
HideSeek Toronto is a pop-up event that provides an immersive experience that allows visitors to escape reality and enter a world of childlike wonder. HideSeek aims to enable visitors to be free-spirited and enjoy Instagram-worthy moments. The challenge for HideSeek was to attract many visitors to the event and create buzz around it.
Goals and Objectives
The primary goal of HideSeek was to attract many visitors to the event and create buzz around it. The secondary objective was to create an Instagrammable moment and provide beautiful visuals of the guests. The tertiary goal was to have an influencer on the team post an image to generate more engagement on social media platforms.
How Bold x Collective Helped
Bold x Collective collaborated with HideSeek Toronto to create a fun video experience featuring some team members. The video aimed to tease the audience and show them what HideSeek Toronto is about. The video was only a minute long, but it captured the colourful, exciting environment at HideSeek. The video featured everything from bouncing balls to retro rooms, neon signs, and cotton candy.
In addition to the video, Bold x Collective provided HideSeek Toronto with an assortment of photos from the fun day. Finally, Bold x Collective provided HideSeek with an influencer campaign featuring their very own influencer, @cestamni, who is also the Co-Founder and Director of Strategy at the agency.
Outcome
The influencer campaign generated 3000+ engagements within one week. The video and photos created by Bold x Collective showcased the colourful and exciting environment of HideSeek, which resulted in increased interest and buzz around the event. HideSeek Toronto successfully attracted many visitors to the event and created a memorable experience for them. As a result, HideSeek Toronto could leave Toronto and take over another city in North America.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Helping a Clinic Boost Online Bookings by 300% in Just 6 Weeks
Conversions +300%, ROI 21.2%
Services and Results
Competitor Research, Digital Marketing, Conversion Optimization, Social Media Strategy, eCommerce Design
Conversions +300%, ROI 21.2%
Pain Points
Back Space Chiropractic is a health care clinic located in the northwest suburbs of Sydney. They specialize in providing the community with quality and affordable health care by treating various pain-related conditions, including headaches, lower back pain, and sports injuries. Back Space Chiropractic's primary focus is sports chiropractic services, which cater to athletes of all levels and help them maintain their health to perform at their peak. They also offer additional services such as corporate wellness programs and health talks for schools, workplaces, and community groups.
Goals and Objectives
The primary goal of Back Space Chiropractic was to increase its visibility and reach in the community, particularly in sports chiropractic services. They wanted to generate more traffic to their website and convert that traffic into leads and bookings. The clinic wanted to increase its client base by targeting individuals seeking sports chiropractic services in the area.
How Bold x Collective Helped
Bold x Collective researched and developed a digital marketing strategy focused on driving traffic and optimizing lead generation and conversions. They put together a campaign that utilized Google AdWords and Facebook Ads to reach a targeted audience, all while keeping the CPC and CPA as low as possible. Additionally, they implemented campaigns using AdRoll and Facebook for retargeting on-site and off-site events.
The team tracked certain events and actions through Facebook and Google Analytics and identified the primary bottleneck in the lead generation funnel when contacting Back Space Chiropractic for a booking. To optimize for this, Bold x Collective implemented a "Book Appointment" page to refine and optimize ads to target website visitors more likely to book through the web portal.
Outcome
Bold x Collective's digital marketing strategy increased online conversions through the booking portal by over +300%. Within the first six weeks of implementing the strategy, client inquiries via email and phone calls increased by 127%. Back Space Chiropractic generated more traffic to its website, reached a targeted audience, and converted that traffic into leads and bookings. The clinic expanded its client base, particularly in the area of sports chiropractic services, and increased its visibility and reach in the community.
“The Bold x Collective did a fantastic job with my brand. Everything from strategy to lead generation, I couldn’t be happier! Thanks team.”
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Increasing Restaurant Revenue with a Customer Experience Strategy
Revenue +28.7% in 3 months
Services and Results
Digital Marketing, Customer Experience (CX), Social Media Strategy, Photography, Videography
Revenue +28.7% in 3 months
Pain Points
The restaurant industry faces stiff competition from food delivery apps, and restaurants need help to attract customers back to their physical locations with higher profit margins. One of our clients, a longstanding restaurant in Toronto, faced this same issue. With 40+ years of tradition and history, they wanted to market their restaurant as an experience that couldn't be replicated through an app and get people back into it.
Goals and Objectives
Our client's main objective was to increase foot traffic and revenue from their restaurant by appealing to a younger demographic. They also wanted to improve their digital presence, showcase their brand's personality and create a unique customer experience that would differentiate them from the competition.
How Bold x Collective Helped
After conducting a thorough digital audit, we created a content strategy for our client that revolved around food photography, behind-the-scenes glimpses, and videos showcasing the restaurant's atmosphere. This content was pushed out on various digital touchpoints such as social media, the website, review pages, local business listing pages, and local publications. We also created a content calendar to ensure the content was consistent and aligned with the client's narrative.
Outcome
Bold x Collective's strategy yielded a 17.2% increase in the 20-35-year-old age group market, who were the target audience. We then implemented a "social paying" tactic, where customers who shared a post and tagged the restaurant location on their social media received a 10% discount on their bill. This encouraged the creation of user-generated content and improved the customer experience. Customers were happy to receive a discount for creating content and sharing their expertise. The restaurant was able to upsell customers while they were in the restaurant, making up for the 10% discount. This led to an increase in revenue of 28.7% over 3.5 months.
By combining great food, excellent service, and a unique customer experience, Bold x Collective helped position our client's restaurant as an experience that can't be replicated through an app. It increased its revenue by differentiating itself from the competition.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call us. We look forward to hearing from you.