Get answers to tomorrow's problems today. We share insights on the ever-changing world of digital marketing, business, culture, content and much more from the expertise of our award-winning Digital Marketing Agency. Not sure what to read? Hover over a post for a taste.
Content marketing is in this year. Users are getting sick of seeing constant ads and “salesy” content. They’re looking for more… entertainment, education, storytelling and authenticity. That is where a stellar content marketing strategy comes in.
Branding in 2024 demands innovation! At our award-winning Digital Marketing and Creative Agency, we are experienced in navigating the rapidly developing business environment shaped by digital advancements and changing consumer preferences.
Social media is critical for brand growth in 2024, as many platforms like Instagram, TikTok, LinkedIn, YouTube, Pinterest, and many more are available. As a brand, investing in the correct platforms that resonate with your target audience is essential to drive brand awareness and a return on investment (ROI).
As a brand, the ability to personalize is a key survival tool in digital marketing in 2024. Without cookies, brands must pivot to alternative methods of engaging with their audiences. We’re here to help with that.
Digital marketing is evolving faster than ever before. There are new trends introduced frequently in this industry, and as your trusted digital marketing agency, we are always on top of them. With new digital marketing trends comes changes in SEO — let us break it down!
Influencer marketing is evolving. As digital marketers, we can clearly see that this industry is not what it was 5-10 years ago. Previously dominated by celebrities, the focus is now shifting towards micro-influencers, who are proving to be highly effective for campaigns.
Podcasts are a modern, on-demand audio platform that offers information, entertainment, opinions, and inspiration that align perfectly with today's fast-paced lifestyle. Our clients are loving our podcast production services!
At our award-winning Digital Marketing and Creative Agency, Bold x Collective, we see that the digital marketing industry is ready for innovation, with trends like AI-driven customization and immersive experiences gaining traction.
Influencer marketing has always been a significant trend; in 2024, that trend will continue. In 2024, the influencer marketing world is developing with exciting new trends, reflecting a combination of technology, social media, and consumer behaviour.
Are you spending thousands of dollars on advertising and seeing no real results? Chances are that your ads may be underperforming, which is common in the digital marketing world. Let’s talk about how you can make a change.
When it comes to shopping online, it is obvious that there are tons of options available, but with Amazon’s approach and strategy, they are number one in the industry, and there are many reasons why. One of them is their customer-centric approach.
2024 is just around the corner. It is time to prepare your business for new digital marketing trends and tactics so you don't get left behind in this rapidly-evolving industry. Keep reading for our top 5 marketing trends in 2024.
LinkedIn provides a fantastic opportunity to connect with industry experts, highlight your skills, and establish yourself as a leading authority in your field. To make the most of your LinkedIn profile, follow these six effective strategies from our marketing experts
What is emotional marketing? It is the art of real connection; it goes beyond a product or service. It is a tactic that leaves a long-lasting impact.
As a marketing agency specializing in campaign production, from creative assets to concepts and direction, we love to explore some of the best campaigns out there!
In this blog, the marketing experts at Bold x Collective will explore Tesla's marketing strategy, including its target audience, digital approach, customer experience, brand partnerships and global expansion.
In this blog, the digital experts at Bold x Collective will dive into the most captivating brand endorsements of the year, highlighting the influential figures who have contributed to their success!
In this blog, we'll delve into Apple's marketing playbook and uncover the psychology behind the strategies that have turned this brand into a global icon. Let's explore the specifics behind Apple's marketing approach!
Have you heard the name Bobbi Althoff? She is the YouTuber and podcaster who found fame on TikTok in 2023 – and it was so sudden. The 26-year-old podcast host started her journey to fame during her famous interview with the legendary Drake, when she showcased her dry, casual, sarcastic brand during their interview.
In this blog, we will break down the essential steps for a fantastic holiday marketing campaign. From setting clear goals to creating engaging content and analyzing results, we've got you covered. So, let's get started together to make your holiday campaign shine in 2023!
As the leaves turn brilliant shades of red, orange, and gold, and a crisp chill fills the air, there's no denying that fall is here. It's a season of change and renewal and an incredible opportunity for businesses to refresh their marketing strategies.
Starbucks’ success stems from a marketing strategy that cleverly combines product, location, price, and promotion. Let's break down the brilliance of their marketing strategy; Bold x Collective edition.
This dramatic, failed venture was billed as the epitome of a "luxury music festival" held on a private island, endorsed by A-list celebrities and supermodels, and attracting attendees willing to part with over $10,000 for the privilege. While the festival descended into chaos and became synonymous with disaster, its marketing efforts raised substantial money.
Our agency Bold x Collective took the time to observe the unfortunate misstep that befell Balenciaga in November 2022. At Bold x Collective, we strongly believe in the power of strategic planning. In fact, it's not just a belief; it's our mantra. We understand that every campaign, regardless of its scale or ambition, demands thorough research and deliberation before execution.
Marketing campaigns are key to any business's outreach efforts, and when done right, they can make a lasting impression on the audience! To achieve this, marketers need to master strategy, creativity, and emotional connection. It goes beyond just your visual assets. Instead, you need to create content that actually works. You know what they say… content is king, context is key.
Gamification has emerged as a widely embraced tactic in contemporary marketing endeavours. By utilizing gaming elements with marketing strategies, brands can drive interactive encounters that captivate audiences, escalate engagement levels, and foster active community involvement.
Since her debut in 1959, Barbie has symbolized femininity, ambition, and empowerment. Over time, she has evolved to reflect societal changes, becoming more diverse, inclusive, and socially aware. To make the most of Barbie's popularity, a movie was released with a creative marketing strategy that included inclusive storytelling, community involvement, and nostalgia.
As social media continues to surge, so does the importance of deciphering the data it generates – the data that has a potential to help you improve your business, thus leading to increased conversions. Allow us to explain how it works.
When selecting a marketing agency, it becomes vital to seek a team that embodies the qualities of adaptability, innovation, customer-centricity, collaboration, continuous learning, and the ability to overcome biases.
Instagram, the popular photo-sharing platform, has ventured into the realm of text-based social media with the introduction of the Threads app. Designed to compete with Twitter, Threads has become available in several countries. Within hours of its launch, the app garnered tremendous attention!
